Cases
Democrat overthrows fraud and saves R$150,000
Democrat Cut Costs, Protected Her Brand, and Optimized Her Online Performance
Project Summary:
Democrat Cut Costs, Protected Her Brand, and Optimized Her Online Performance
About the Company
Democrata is one of the largest and most recognized brands of men's footwear in Brazil. With more than four decades of experience, the company has established itself as a reference in the segment, combining tradition, contemporary design, comfort and technology.
With a robust domestic operation and international presence in more than 50 countries, Democrata serves both the B2C market, through e-commerce and its own stores, and the B2B market, with a wide network of distributors and retail partners. Its portfolio combines casual, social and sporty lines, always aligned with global men's fashion trends and the demands for high-quality products.
The brand constantly invests in innovation, cutting-edge industrial processes and sustainable development, prioritizing responsible raw materials and practices aligned with the best ESG policies in the sector. In addition, Democrata maintains a strong digital presence, which has become a key part of the growth strategy, consumer relations, and brand expansion.
outlay
In recent years, the Democrat has faced an escalation of digital frauds that misused its brand to carry out online scams. Criminals created fake sites, malicious advertisements, and fraudulent pages, which not only deceived consumers, but also directly harmed the company's marketing and sales operations.
The increase in fraudulent practices aggressively impacted media costs, especially in institutional campaigns. Malicious actions generated unfair competition in the keyword auction, substantially raising the cost per click (CPC) on Google Ads. In addition, they compromised the effectiveness of campaigns, diverted qualified traffic, hampered conversion rates, and affected brand reputation in the digital environment.
The scenario required a quick, structured, and continuous response that went beyond conventional marketing practices. It was necessary to protect brand integrity, reduce financial impacts, and re-establish the efficiency of digital strategies.
Implemented Solution
Branddi, in direct partnership with Democrata's marketing team, conducted collaborative, strategic and continuous work to address the increase in digital fraud and protect the brand's presence in the online environment.
The first step was to carry out an in-depth diagnosis, where the two teams worked side by side to map risks, identify fraudulent events, and analyze the direct impact on the campaigns. This work revealed a critical scenario, with more than 347 brand aggressors identified and 160,000 incidents monitored, evidencing the urgency of a robust response.
Based on this mapping, coordinated actions were implemented that involved tracking technology, real-time monitoring, legal negotiations, rapid removals, and the application of barriers to the main paid media channels. This entire process was structured in continuous cycles, ensuring simultaneous preventive and corrective action.
This joint effort generated immediate impacts. Throughout the project, the Democrat achieved 99% successful in eliminating digital scams, blocking practically all the events that directly affected the performance of the campaigns. With the removal of unfair competitors from the keyword auction, the institutional campaign's CPC plummeted, reaching 60% reduction compared to the period before the shielding. In addition, the optimization of the digital environment enabled significant financial gain, resulting in over R$140,000 in direct savings in media campaigns.
The constant alignment between Branddi and Democrata was fundamental to ensure quick responses, fine adjustments to strategies, and solid and sustainable brand protection. The joint action not only eliminated fraud, but also strengthened the efficiency of the campaigns, guaranteed security in consumers' digital journey, and preserved the brand's reputation in the online environment.
Special Offer - Celebrate with the Democrat
As a way to celebrate the results of this success story, Democrata is offering an exclusive benefit:
🎁 Coupon: branddi30 — R$30 OFF on purchases over R$259.00
📌 Valid for 1 use per customer. Not cumulative.
👉 Access now the Democrata website and make your purchase!
Project Summary:
Democrat Cut Costs, Protected Her Brand, and Optimized Her Online Performance
About the Company
Democrata is one of the largest and most recognized brands of men's footwear in Brazil. With more than four decades of experience, the company has established itself as a reference in the segment, combining tradition, contemporary design, comfort and technology.
With a robust domestic operation and international presence in more than 50 countries, Democrata serves both the B2C market, through e-commerce and its own stores, and the B2B market, with a wide network of distributors and retail partners. Its portfolio combines casual, social and sporty lines, always aligned with global men's fashion trends and the demands for high-quality products.
The brand constantly invests in innovation, cutting-edge industrial processes and sustainable development, prioritizing responsible raw materials and practices aligned with the best ESG policies in the sector. In addition, Democrata maintains a strong digital presence, which has become a key part of the growth strategy, consumer relations, and brand expansion.
outlay
In recent years, the Democrat has faced an escalation of digital frauds that misused its brand to carry out online scams. Criminals created fake sites, malicious advertisements, and fraudulent pages, which not only deceived consumers, but also directly harmed the company's marketing and sales operations.
The increase in fraudulent practices aggressively impacted media costs, especially in institutional campaigns. Malicious actions generated unfair competition in the keyword auction, substantially raising the cost per click (CPC) on Google Ads. In addition, they compromised the effectiveness of campaigns, diverted qualified traffic, hampered conversion rates, and affected brand reputation in the digital environment.
The scenario required a quick, structured, and continuous response that went beyond conventional marketing practices. It was necessary to protect brand integrity, reduce financial impacts, and re-establish the efficiency of digital strategies.
Implemented Solution
Branddi, in direct partnership with Democrata's marketing team, conducted collaborative, strategic and continuous work to address the increase in digital fraud and protect the brand's presence in the online environment.
The first step was to carry out an in-depth diagnosis, where the two teams worked side by side to map risks, identify fraudulent events, and analyze the direct impact on the campaigns. This work revealed a critical scenario, with more than 347 brand aggressors identified and 160,000 incidents monitored, evidencing the urgency of a robust response.
Based on this mapping, coordinated actions were implemented that involved tracking technology, real-time monitoring, legal negotiations, rapid removals, and the application of barriers to the main paid media channels. This entire process was structured in continuous cycles, ensuring simultaneous preventive and corrective action.
This joint effort generated immediate impacts. Throughout the project, the Democrat achieved 99% successful in eliminating digital scams, blocking practically all the events that directly affected the performance of the campaigns. With the removal of unfair competitors from the keyword auction, the institutional campaign's CPC plummeted, reaching 60% reduction compared to the period before the shielding. In addition, the optimization of the digital environment enabled significant financial gain, resulting in over R$140,000 in direct savings in media campaigns.
The constant alignment between Branddi and Democrata was fundamental to ensure quick responses, fine adjustments to strategies, and solid and sustainable brand protection. The joint action not only eliminated fraud, but also strengthened the efficiency of the campaigns, guaranteed security in consumers' digital journey, and preserved the brand's reputation in the online environment.
Special Offer - Celebrate with the Democrat
As a way to celebrate the results of this success story, Democrata is offering an exclusive benefit:
🎁 Coupon: branddi30 — R$30 OFF on purchases over R$259.00
📌 Valid for 1 use per customer. Not cumulative.
👉 Access now the Democrata website and make your purchase!
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