Cases
+R$1.7 million in irregular products eliminated
Branddi and MCD in the fight against counterfeiting achieve 99% success and eliminate over R$ 1.7 million in s
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About the Company
MCD is a well-known brand in the fashion industry, with a strong presence in urban lifestyle and influence in surf and streetwear culture. Its portfolio stands out for authentic design pieces and high durability, earning a loyal customer base. With national distribution and multichannel operations, the company maintains a solid position as a reference in its segment and a constant concern for protecting its brand and identity.
Challenge
In recent years, MCD has faced a surge in brand violations across digital channels due to its success as a brand. Numerous counterfeit profiles and unauthorized sellers began using the brand's visual identity, name, and graphic elements, damaging both its reputation and commercial results. These counterfeiters mainly operated on social media and marketplaces, offering non-original products, often at lower prices and with poor quality, confusing consumers and undermining the value perception the brand had built over time.
In addition to the image impact, there was potential for revenue losses, as consumers were redirected to illegal sellers. The presence of this content also hindered official campaigns, compromised the shopping experience, and generated distrust in legitimate channels. The brand needed a scalable and effective solution to take down these posts, continuously monitor critical channels, and regain control over the narrative and revenue.
Implemented Solution
Branddi started working with MCD through a strategic analysis and diagnostic of all points of violation. Based on the mapping of profiles, posts, and occurrences, specific routines were created for each type of channel — social media, marketplaces, and advertising platforms — prioritizing swift actions with a high removal rate.
On Instagram, the efforts were decisive: within a few months, 179 unique infringing profiles and over 2,700 irregular posts were identified. The response was immediate — 2,697 posts were removed, and 157 counterfeit profiles were completely removed, with a success rate of over 99% of content takedowns after reporting.
In marketplaces, the work continued with the same assertiveness. On one of the main online sales channels, 445 occurrences were captured, of which over 93% were removed after reporting. On another highly penetrated channel, the success rate reached 100%, with 985 products removed and no pending cases. All processes were carried out with full traceability, respecting platform policies and maintaining the brand's image intact.
With over 4,000 reports filed and 4,014 pieces of content removed in a short period, the coordinated action not only restored control to the brand over its digital presence but also prevented an estimated revenue loss of over R$ 1.73 million from illegal sales of counterfeit products. The result was a cleaner, safer operation aligned with the official MCD experience, both in e-commerce and on social media.
About the Company
MCD is a well-known brand in the fashion industry, with a strong presence in urban lifestyle and influence in surf and streetwear culture. Its portfolio stands out for authentic design pieces and high durability, earning a loyal customer base. With national distribution and multichannel operations, the company maintains a solid position as a reference in its segment and a constant concern for protecting its brand and identity.
Challenge
In recent years, MCD has faced a surge in brand violations across digital channels due to its success as a brand. Numerous counterfeit profiles and unauthorized sellers began using the brand's visual identity, name, and graphic elements, damaging both its reputation and commercial results. These counterfeiters mainly operated on social media and marketplaces, offering non-original products, often at lower prices and with poor quality, confusing consumers and undermining the value perception the brand had built over time.
In addition to the image impact, there was potential for revenue losses, as consumers were redirected to illegal sellers. The presence of this content also hindered official campaigns, compromised the shopping experience, and generated distrust in legitimate channels. The brand needed a scalable and effective solution to take down these posts, continuously monitor critical channels, and regain control over the narrative and revenue.
Implemented Solution
Branddi started working with MCD through a strategic analysis and diagnostic of all points of violation. Based on the mapping of profiles, posts, and occurrences, specific routines were created for each type of channel — social media, marketplaces, and advertising platforms — prioritizing swift actions with a high removal rate.
On Instagram, the efforts were decisive: within a few months, 179 unique infringing profiles and over 2,700 irregular posts were identified. The response was immediate — 2,697 posts were removed, and 157 counterfeit profiles were completely removed, with a success rate of over 99% of content takedowns after reporting.
In marketplaces, the work continued with the same assertiveness. On one of the main online sales channels, 445 occurrences were captured, of which over 93% were removed after reporting. On another highly penetrated channel, the success rate reached 100%, with 985 products removed and no pending cases. All processes were carried out with full traceability, respecting platform policies and maintaining the brand's image intact.
With over 4,000 reports filed and 4,014 pieces of content removed in a short period, the coordinated action not only restored control to the brand over its digital presence but also prevented an estimated revenue loss of over R$ 1.73 million from illegal sales of counterfeit products. The result was a cleaner, safer operation aligned with the official MCD experience, both in e-commerce and on social media.
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