Cases
Protection Against Scams and Brand Bidding
Branddi Protects PneuStore Against Online Scams and Reduces CPC by 40% Through Brand Protection
About the company
PneuStore is one of Brazil’s leading online tire retailers, offering a wide range of brands and models to meet the needs of different customer profiles. Known for quality and convenience, PneuStore focuses on providing a secure and fast shopping experience, with options ranging from passenger vehicle tires to SUV and utility vehicle tires. Its strong digital presence, combined with a robust marketing strategy, has made PneuStore a reliable destination for consumers seeking high-quality tires at competitive prices.
Challenge
As its online popularity grew, PneuStore faced a wave of online scams, including fake profiles and websites that misused its name and visual identity to deceive customers and redirect them to unauthorized channels. These practices compromised consumer safety and trust while diverting traffic away from PneuStore’s official channels. Additionally, frequent instances of brand bidding were observed, where unauthorized competitors used PneuStore’s brand keywords in their search campaigns, increasing PneuStore’s costs and reducing the effectiveness of legitimate campaigns. In this scenario, PneuStore needed an effective and agile solution to monitor and combat these threats, ensuring brand integrity and consumer safety.
Implemented Solution
Branddi developed a solution focused on continuous monitoring and rapid response to online scams and brand bidding. The first step was active monitoring across major digital channels, including social media, search engines, and e-commerce sites, to identify fraudulent activities impersonating PneuStore. When detected, fraudulent sites and ads were promptly flagged and taken down, achieving a 98.04% success rate in eliminating scams. Over 250 deceptive sites and ads were deactivated, often in less than 24 hours, with an average response time of 34 hours for complete removal. Simultaneously, Branddi tackled brand bidding, identifying the most active competitors and intervening to prevent them from misusing PneuStore’s name in paid campaigns. As a result, PneuStore saw a significant decrease in brand bidding incidents and a remarkable 41% reduction in the CPC for its branded keywords, particularly by eliminating key competitors that were directly impacting CPC in their campaigns.
About the company
PneuStore is one of Brazil’s leading online tire retailers, offering a wide range of brands and models to meet the needs of different customer profiles. Known for quality and convenience, PneuStore focuses on providing a secure and fast shopping experience, with options ranging from passenger vehicle tires to SUV and utility vehicle tires. Its strong digital presence, combined with a robust marketing strategy, has made PneuStore a reliable destination for consumers seeking high-quality tires at competitive prices.
Challenge
As its online popularity grew, PneuStore faced a wave of online scams, including fake profiles and websites that misused its name and visual identity to deceive customers and redirect them to unauthorized channels. These practices compromised consumer safety and trust while diverting traffic away from PneuStore’s official channels. Additionally, frequent instances of brand bidding were observed, where unauthorized competitors used PneuStore’s brand keywords in their search campaigns, increasing PneuStore’s costs and reducing the effectiveness of legitimate campaigns. In this scenario, PneuStore needed an effective and agile solution to monitor and combat these threats, ensuring brand integrity and consumer safety.
Implemented Solution
Branddi developed a solution focused on continuous monitoring and rapid response to online scams and brand bidding. The first step was active monitoring across major digital channels, including social media, search engines, and e-commerce sites, to identify fraudulent activities impersonating PneuStore. When detected, fraudulent sites and ads were promptly flagged and taken down, achieving a 98.04% success rate in eliminating scams. Over 250 deceptive sites and ads were deactivated, often in less than 24 hours, with an average response time of 34 hours for complete removal. Simultaneously, Branddi tackled brand bidding, identifying the most active competitors and intervening to prevent them from misusing PneuStore’s name in paid campaigns. As a result, PneuStore saw a significant decrease in brand bidding incidents and a remarkable 41% reduction in the CPC for its branded keywords, particularly by eliminating key competitors that were directly impacting CPC in their campaigns.
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