Farm combate fraudes e correntes desleais
Founded in 1997, Farm is a renowned Brazilian fashion brand, known for its vibrant collections and exclusive prints that capture the essence of the Rio lifestyle. With a strong presence in both physical stores and e-commerce, Farm stands out for its innovation in design and the emotional connection it establishes with customers. The brand is synonymous with authenticity and creativity in the fashion market.
Farm was facing significant challenges related to Brand Bidding and online fraud. Unfair competitors were using the brand name in paid advertising campaigns, which inflated the cost per click and reduced campaign performance. Furthermore, the brand was being targeted by online fraud, with fraudulent websites using Farm's name and images to deceive consumers, resulting in a loss of trust and damage to the brand's reputation. These issues were negatively impacting brand visibility, customer safety, and campaign effectiveness.
Branddi has taken a comprehensive approach to combating Brand Bidding and fraud faced by Farm. The strategies included continuous monitoring of the brand's online activity to identify inappropriate advertisements and online fraud that used the brand's name, followed by requests to remove this content, including anticipating fraud through advanced pre-fraud technology, where it is possible to identify fraudster sites that have just been registered. The actions resulted in an increase in Farm's budget efficiency and marketing visibility, with a share of impressions (Impression Share) of 92%, positioning the brand at the top of the Google rankings. Additionally, more than 300 online frauds and pre-frauds (fake ads and fraudulent websites) were identified and sent to the elimination process, protecting brand integrity and restoring consumer trust. These results not only improved the performance of Farm's marketing campaigns, but also strengthened the brand's integrity and reputation in the digital environment.