Cases

Serasa reduces CPC by 85% and achieves 39x ROI

Brand protection ensures significant returns for Serasa.

85%
de redução no CPC institucional
43%
de redução dos anúncios institucionais
+39x
do retorno sobre investimento
O objetivo de Serasa é melhorar a saúde financeira de toda a população. Para isso, precisamos chegar até as pessoas e mostrar as diferentes funcionalidades e oportunidades oferecidas pela empresa. Por isso, a proteção de marca através da parceria com a Branddi foi mais um passo para evitarmos o desvio dos clientes e protegermos ainda mais os consumidores. É um trabalho a longo prazo que já vem trazendo resultados surpreendentes neste primeiro semestre de parceria.

Eduardo Martinelli

Gerente Executivo de Marketing

About the company

Serasa, a branch of Serasa Experian, is currently the leading reference for data analysis and information for accessing credit in Brazil. Within its ecosystem, various portals work to improve the financial health of the population through digital products and services. You can check your credit score on Serasa Score, negotiate your debts on Serasa Limpa Nome, apply for loans and credit cards on Serasa eCred, monitor your data on Serasa Premium, and manage your digital wallet for bill payments and service subscriptions.

The Challenge

‍In addition to being a leader in financial services, which alone attracted unfair competition and the purchase of Serasa-related terms, customers searching for the company’s solutions were also more susceptible to phishing attacks, given the financial nature and access to personal data. Fraudsters took advantage of this search moment to divert customers to their fraudulent sites and direct contacts, promising quick loans and miraculous solutions. The customer was misled and exposed to the scammers’ actions.

Solution

‍Branddi's main goal is to protect the Serasa brand, ensuring that consumers reach the company's official channels without detours or interference. Therefore, the Brand Strategy team carefully analyzes data obtained through our monitoring, including communications and simulations to identify fraud and ill-intentioned individuals. We communicated with the Serasa team swiftly and formally filed complaints with the platform responsible for the ads. We achieved results that ensured both customer protection and the elimination of competitors.

About the company

Serasa, a branch of Serasa Experian, is currently the leading reference for data analysis and information for accessing credit in Brazil. Within its ecosystem, various portals work to improve the financial health of the population through digital products and services. You can check your credit score on Serasa Score, negotiate your debts on Serasa Limpa Nome, apply for loans and credit cards on Serasa eCred, monitor your data on Serasa Premium, and manage your digital wallet for bill payments and service subscriptions.

The Challenge

‍In addition to being a leader in financial services, which alone attracted unfair competition and the purchase of Serasa-related terms, customers searching for the company’s solutions were also more susceptible to phishing attacks, given the financial nature and access to personal data. Fraudsters took advantage of this search moment to divert customers to their fraudulent sites and direct contacts, promising quick loans and miraculous solutions. The customer was misled and exposed to the scammers’ actions.

Solution

‍Branddi's main goal is to protect the Serasa brand, ensuring that consumers reach the company's official channels without detours or interference. Therefore, the Brand Strategy team carefully analyzes data obtained through our monitoring, including communications and simulations to identify fraud and ill-intentioned individuals. We communicated with the Serasa team swiftly and formally filed complaints with the platform responsible for the ads. We achieved results that ensured both customer protection and the elimination of competitors.

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