Cases

Ticket triples ROI and increases clicks by 48%

Partnership between Branddi and GhFly optimizes institutional terms.

17%
de diminuição do CPC em apenas 4 meses
42%
de aumento (+28 mil) em cliques mensais
35%
CTR das palavras institucionais
Trabalhar em parceria com a Branddi e a GhFly foi uma experiência incrível para a nossa equipe. A colaboração foi fundamental para melhorar a proteção da Ticket. Com o monitoramento eficiente da Branddi e as estratégias criativas da GhFly, obtivemos resultados realmente positivos. As campanhas da marca agora estão mais eficazes do que nunca, alcançando nosso público-alvo de forma mais direcionada e protegendo nossa imagem de agressores. Estamos entusiasmados com o progresso e ansiosos para os próximos resultados!

Paula Abou Asli

Gerente de Marketing Digital

About the company

Ticket, a brand belonging to Edenred, has been a historic leader in the meal voucher sector in Brazil since 1976, particularly with Ticket Restaurante. It offers a range of innovative products and services, serving over 130,000 corporate clients, benefiting more than 7 million employees, and collaborating with over 620,000 accredited establishments nationwide.

The Challenge

Ticket faced a challenge in protecting its brand and institutional identity. Due to its prominent market position, it became a target for aggressors who purchased keywords related to the company. This resulted in unfair competition and potential consumer confusion, as they could be redirected to websites or information unrelated to Ticket.

Solution

After the monitoring phase, our Brand Strategy team, alongside the GhFly Agency team, took responsibility for analyzing the data gathered and mediating efforts with the identified aggressors. The main goal was to reduce the CPC and increase the CTR of institutional campaigns. In this process, we successfully achieved positive results, with more than 100 aggressors recognized and notified, a 17% reduction in Cost Per Click, and a 35% increase in the click-through rate. Cleaner and enhanced campaigns.

About the company

Ticket, a brand belonging to Edenred, has been a historic leader in the meal voucher sector in Brazil since 1976, particularly with Ticket Restaurante. It offers a range of innovative products and services, serving over 130,000 corporate clients, benefiting more than 7 million employees, and collaborating with over 620,000 accredited establishments nationwide.

The Challenge

Ticket faced a challenge in protecting its brand and institutional identity. Due to its prominent market position, it became a target for aggressors who purchased keywords related to the company. This resulted in unfair competition and potential consumer confusion, as they could be redirected to websites or information unrelated to Ticket.

Solution

After the monitoring phase, our Brand Strategy team, alongside the GhFly Agency team, took responsibility for analyzing the data gathered and mediating efforts with the identified aggressors. The main goal was to reduce the CPC and increase the CTR of institutional campaigns. In this process, we successfully achieved positive results, with more than 100 aggressors recognized and notified, a 17% reduction in Cost Per Click, and a 35% increase in the click-through rate. Cleaner and enhanced campaigns.

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