Riachuelo reduz CPC em 81% e dobra CTR
Published on
Riachuelo, with its 70 years of history, is one of the largest companies in the fashion segment in Brazil. With more than 300 stores across the country and an intuitive online shopping channel that offers fast delivery, the brand stands out for its constant updating with the latest trends and innovation in each new collection. In addition to providing easy access to fashion, Riachuelo is committed to quality and style in each piece it offers to its customers, thus ensuring a unique accessible and contemporary fashion experience for all its consumers.
Media.Monks and Riachuelo were consolidating a strategic partnership focused on acquiring new customers through the brand's app. With meticulously planned campaigns to drive conversion and growth in ROAS (Return on Advertising Spend), the collaboration aimed to optimize digital presence and expand Riachuelo's reach in the market. The challenge was to integrate Branddi's expertise into this strategy, ensuring brand protection by eliminating the misuse of the term "Riachuelo" and reduce costs associated with unauthorized brand variations. Thus, by joining forces, the companies aimed not only to increase the efficiency of digital marketing campaigns, but also to strengthen Riachuelo's reputation and identity in the digital environment in a safe and controlled way.
Communication between the Branddi team and the Media.Monks team played a fundamental role in the result obtained. This is because regular monitoring provided detailed reports for the media team, allowing joint analysis of the data collected. While the media team worked on optimizing campaigns to maximize performance, Branddi worked on mediating agreements to neutralize agents who misused the Riachuelo brand.
This strategic collaboration not only strengthened the effectiveness of digital marketing initiatives, but also actively protected the integrity of the Riachuelo brand, ensuring a safe and supportive environment for its customer acquisition campaigns through the app and other digital platforms.