Cases

Riachuelo reduces CPC by 81% and doubles CTR

The partnership between Branddi and Riachuelo doubles the campaign CTR and reduces brand's institutional CPC

81%
de redução total no CPC institucional
132%
de aumento do CTR no link do site
ROAS
Aumento em 5 meses de parceria
Receber os relatórios da Branddi diariamente foi essencial para visualizarmos o uso de nossos termos, algo que não poderíamos ver de outra forma. As nossas campanhas já estavam apresentando resultados com a Media.Moonks Brasil e a Branddi veio para ser a tecnologia que potencializou a nossa performance. Isso porque além de ser uma solução que garante a redução nos nossos custos, também estamos conseguindo chegar até os nossos clientes sem desvios e proteger a jornada de compra e a nossa marca. Estamos muito satisfeitos e ansiosos com os próximos resultados!

Marcia Bruno de Lima

Head de E-commerce Riachuelo

About the company

‍Riachuelo, with its 70 years of history, is one of the largest fashion companies in Brazil. With over 300 stores across the country and an intuitive online shopping platform offering fast delivery, the brand stands out for its constant update with the latest trends and innovation in each new collection. In addition to providing easy access to fashion, Riachuelo is committed to quality and style in each piece it offers its customers, ensuring a unique experience of accessible and contemporary fashion for all its consumers.

The Challenge

‍Media.Monks and Riachuelo were consolidating a strategic partnership focused on acquiring new customers through the brand’s app. With carefully planned campaigns to drive conversion and increase ROAS (Return on Advertising Spend), the collaboration aimed to optimize Riachuelo's digital presence and expand its reach in the market. The challenge was to integrate Branddi's expertise into this strategy, ensuring the protection of the brand by eliminating the improper use of the term "Riachuelo" and reducing costs associated with unauthorized variations of the brand. By combining forces, the companies aimed to not only improve the efficiency of digital marketing campaigns but also strengthen Riachuelo’s reputation and identity in the digital environment in a safe and controlled manner.

Solution

‍The communication between Branddi’s team and the Media.Monks team played a key role in the achieved results. Regular monitoring provided detailed reports to the media team, allowing for joint data analysis. While the media team worked on optimizing campaigns to maximize performance, Branddi acted in mediating agreements to neutralize agents misusing the Riachuelo brand. This strategic collaboration not only strengthened the effectiveness of digital marketing initiatives but also actively protected Riachuelo's brand integrity, ensuring a safe and favorable environment for its customer acquisition campaigns through the app and other digital platforms.

About the company

‍Riachuelo, with its 70 years of history, is one of the largest fashion companies in Brazil. With over 300 stores across the country and an intuitive online shopping platform offering fast delivery, the brand stands out for its constant update with the latest trends and innovation in each new collection. In addition to providing easy access to fashion, Riachuelo is committed to quality and style in each piece it offers its customers, ensuring a unique experience of accessible and contemporary fashion for all its consumers.

The Challenge

‍Media.Monks and Riachuelo were consolidating a strategic partnership focused on acquiring new customers through the brand’s app. With carefully planned campaigns to drive conversion and increase ROAS (Return on Advertising Spend), the collaboration aimed to optimize Riachuelo's digital presence and expand its reach in the market. The challenge was to integrate Branddi's expertise into this strategy, ensuring the protection of the brand by eliminating the improper use of the term "Riachuelo" and reducing costs associated with unauthorized variations of the brand. By combining forces, the companies aimed to not only improve the efficiency of digital marketing campaigns but also strengthen Riachuelo’s reputation and identity in the digital environment in a safe and controlled manner.

Solution

‍The communication between Branddi’s team and the Media.Monks team played a key role in the achieved results. Regular monitoring provided detailed reports to the media team, allowing for joint data analysis. While the media team worked on optimizing campaigns to maximize performance, Branddi acted in mediating agreements to neutralize agents misusing the Riachuelo brand. This strategic collaboration not only strengthened the effectiveness of digital marketing initiatives but also actively protected Riachuelo's brand integrity, ensuring a safe and favorable environment for its customer acquisition campaigns through the app and other digital platforms.

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