Cases
Movidesk reduces CPC by 54% with Branddi
Movidesk: Partnership with BrandMonitor reduces CPC by 54% and boosts clicks in campaigns.
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About the company
Movidesk is a renowned complete SaaS platform dedicated to improving customer service through a robust and integrated help desk and service desk solution. The company provides tools that enable the centralization and automation of customer service across multiple channels, including the customer portal, email, phone, chat, web forms, Facebook, WhatsApp, and mobile app. Founded with the mission of transforming the way companies communicate with their customers, Movidesk stands out for its ease of use, customization, and integration capability with other systems, aiming to increase productivity and efficiency in customer support.
Challenge
Movidesk faced a significant challenge with brand bidding, where unfair competitors used the brand's name in paid ad campaigns. This practice inflated the cost-per-click (CPC) and reduced the click-through rate (CTR), as well as harming the brand's visibility and impression share. The presence of competitor ads using Movidesk’s name diverted qualified traffic, negatively impacting the performance of the company's marketing campaigns and increasing customer acquisition costs.
Implemented Solution
To meet Movidesk's specific needs, BrandMonitor developed tailored actions and took an active stance in combating brand bidding. Continuous monitoring actions and direct contact with unfair competitors to stop violations ensured that 96% of the notified unfair competitors were eliminated, resulting in a significant 54% reduction in CPC, increasing the campaign budget's efficiency. Additionally, there was a remarkable 81% increase in the number of clicks, followed by a 17% increase in impression share, indicating an improvement in the quality of traffic directed to Movidesk’s ads. These results not only enhanced the performance of Movidesk's marketing campaigns but also strengthened the integrity of the brand in the digital environment.
About the company
Movidesk is a renowned complete SaaS platform dedicated to improving customer service through a robust and integrated help desk and service desk solution. The company provides tools that enable the centralization and automation of customer service across multiple channels, including the customer portal, email, phone, chat, web forms, Facebook, WhatsApp, and mobile app. Founded with the mission of transforming the way companies communicate with their customers, Movidesk stands out for its ease of use, customization, and integration capability with other systems, aiming to increase productivity and efficiency in customer support.
Challenge
Movidesk faced a significant challenge with brand bidding, where unfair competitors used the brand's name in paid ad campaigns. This practice inflated the cost-per-click (CPC) and reduced the click-through rate (CTR), as well as harming the brand's visibility and impression share. The presence of competitor ads using Movidesk’s name diverted qualified traffic, negatively impacting the performance of the company's marketing campaigns and increasing customer acquisition costs.
Implemented Solution
To meet Movidesk's specific needs, BrandMonitor developed tailored actions and took an active stance in combating brand bidding. Continuous monitoring actions and direct contact with unfair competitors to stop violations ensured that 96% of the notified unfair competitors were eliminated, resulting in a significant 54% reduction in CPC, increasing the campaign budget's efficiency. Additionally, there was a remarkable 81% increase in the number of clicks, followed by a 17% increase in impression share, indicating an improvement in the quality of traffic directed to Movidesk’s ads. These results not only enhanced the performance of Movidesk's marketing campaigns but also strengthened the integrity of the brand in the digital environment.
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