Sophisticated digital scams are spreading and leaving a trail of losses in 2025!

The year 2025 has been marked by an escalation in digital scams, with virtual scammers improving their tactics to deceive users of all ages and social classes.

A recent UAI Notícias report exposes a worrying scenario, where the sophistication of scams requires increased attention from companies and consumers.

But what's behind this explosion of cases? And how can brands protect themselves in an increasingly hostile digital environment?

Discover below the main types of scams on the rise and strategies to protect your reputation. Read on and learn more!

Phishing, PIX and false coupons: the digital scams that terrorize Brazilians in 2025

The UAI Notícias report highlights the variety of scams that have been claiming victims across the country. And the phishing, with its fake messages and cloned sites, remains one of criminals' main weapons.

The Pix scam, exploiting people's good faith with false erroneous transfers, also remains trending. And, in addition to them, the promise of false discount coupons continues to attract users to malicious links, completing the trio of most common scams.

However, the creativity of the scammers doesn't stop there. We can highlight some examples:

• Automated telephone calls impersonating financial institutions;
• SMS messages with misleading information;
• Invasion of social networks;
• False employment and/or promises of crazy salaries upon prior payment.

What are all of these strokes do they have in common? The exploration of social engineering, a technique that consists of manipulating the feelings and behaviors of victims to obtain confidential information.

This is because, in urgent situations, formal languages and visual identities identical to those of well-known companies are used to create a false sense of security and mislead the user.

Brand protection: the essential barrier against the action of digital scammers

Faced with this alarming scenario, brand protection becomes a priority for companies that want to preserve their reputation and the trust of their customers. That is, it is not enough just to register the trademark with the INPI: it is necessary to adopt a proactive and strategic approach to monitor and combat the misuse of the trademark on all digital platforms.

Proof of this is that the UAI Notícias report highlights the importance of some basic measures:

• Be suspicious of links received via email, text message, or apps;
• Verify the authenticity of financial requests;
• Enable two-factor authentication for email accounts and social networks.

However, for companies, these measures are just the beginning. It is essential to invest in:

• Monitoring tools to track brand mentions on various channels;
• Removal of fake content to be able to quickly remove fake ads and profiles;
• Combating unfair competition, with the identification and reporting of misuse of the trademark.

Is your brand vulnerable to digital scams?

The answer to that question could define the future of your business. After all, the sophistication of digital scams requires companies to rethink their protection strategies and adopt a more comprehensive and proactive approach.

Don't wait to be the victim of a scam to take action: invest in brand protection solutions that monitor the digital environment for threats, remove false content, and combat unfair competition.

And that's where shielding marketing comes in: a strategy that goes beyond legal protection, acting to prevent and combat scams that use the name and image of your company.

Find out how Branddi's armor marketing can help you protect your business!