Cases
Elementar - Branddi protect Ammo against fraud
Ammo Varejo ensures fraud reduction and brand protection in 24 hours.
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About the company
Ammo Varejo was born from the Minas Gerais-based group Coteminas and today operates as an independent front specializing in the Home & Décor segment through brands such as Mmartan, Santista, and Artex. With a diversified sales ecosystem, Ammo Varejo operates numerous digital channels, distribution centers, and a network of over 200 physical stores across 25 Brazilian states. The group has a strong presence in both physical stores and e-commerce, offering high-quality products that enhance the comfort and beauty of Brazilian homes, while maintaining a continuous commitment to innovation and customer service excellence.
Challenge
With the rapid growth of e-commerce, Ammo Varejo faced significant challenges related to online fraud, brand violations, and brand bidding. The emergence of numerous fraudulent websites and fake ads that improperly used the group's brands to deceive consumers, as well as unfair competitors purchasing ads with the group's brand terms, harmed the reputation of the brands, inflated the cost-per-click of advertising campaigns, and put consumers at risk, resulting in a loss of trust and financial damages.
Implemented Solution
Branddi, in partnership with Elementar, implemented a comprehensive approach to protect Ammo Varejo's brands from unfair competitors, fraud, and brand violations in marketplaces. For brand bidding, strategies included continuous monitoring of online activities related to the Artex, Mmartan, and Santista brands, identifying and removing paid ads from unfair competitors using the brand names improperly. Regarding fraud and brand violations, Branddi worked on identifying and swiftly eliminating fraudulent websites and fake ads, using advanced technologies to anticipate fraud and directly resolve violations. The individual results showed an 81% reduction in brand bidding occurrences, a 100% elimination of identified digital frauds within an average of 24 hours, and the successful notification and removal of 89% of brand aggressors.
About the Partner Agency: Elementar Digital
Elementar Digital is a company specialized in performance digital marketing and new technologies, managing hundreds of millions of reais in digital media annually. It plans and manages digital media campaigns for large brands, seeking strategic solutions and focusing on measurable and efficient results. The company uses advanced technologies like Big Data and AI to optimize decision-making and maximize ROI on search, display, remarketing, and app promotion campaigns, as an official partner of platforms like Google and Meta. In addition, Elementar integrates data and develops strategies to improve management and measurement of branding and marketing results in general.
About the company
Ammo Varejo was born from the Minas Gerais-based group Coteminas and today operates as an independent front specializing in the Home & Décor segment through brands such as Mmartan, Santista, and Artex. With a diversified sales ecosystem, Ammo Varejo operates numerous digital channels, distribution centers, and a network of over 200 physical stores across 25 Brazilian states. The group has a strong presence in both physical stores and e-commerce, offering high-quality products that enhance the comfort and beauty of Brazilian homes, while maintaining a continuous commitment to innovation and customer service excellence.
Challenge
With the rapid growth of e-commerce, Ammo Varejo faced significant challenges related to online fraud, brand violations, and brand bidding. The emergence of numerous fraudulent websites and fake ads that improperly used the group's brands to deceive consumers, as well as unfair competitors purchasing ads with the group's brand terms, harmed the reputation of the brands, inflated the cost-per-click of advertising campaigns, and put consumers at risk, resulting in a loss of trust and financial damages.
Implemented Solution
Branddi, in partnership with Elementar, implemented a comprehensive approach to protect Ammo Varejo's brands from unfair competitors, fraud, and brand violations in marketplaces. For brand bidding, strategies included continuous monitoring of online activities related to the Artex, Mmartan, and Santista brands, identifying and removing paid ads from unfair competitors using the brand names improperly. Regarding fraud and brand violations, Branddi worked on identifying and swiftly eliminating fraudulent websites and fake ads, using advanced technologies to anticipate fraud and directly resolve violations. The individual results showed an 81% reduction in brand bidding occurrences, a 100% elimination of identified digital frauds within an average of 24 hours, and the successful notification and removal of 89% of brand aggressors.
About the Partner Agency: Elementar Digital
Elementar Digital is a company specialized in performance digital marketing and new technologies, managing hundreds of millions of reais in digital media annually. It plans and manages digital media campaigns for large brands, seeking strategic solutions and focusing on measurable and efficient results. The company uses advanced technologies like Big Data and AI to optimize decision-making and maximize ROI on search, display, remarketing, and app promotion campaigns, as an official partner of platforms like Google and Meta. In addition, Elementar integrates data and develops strategies to improve management and measurement of branding and marketing results in general.
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