Elementar e Branddi protegem Ammo contra fraude
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Ammo Varejo was born from the Coteminas group from Minas Gerais and today operates as an independent front, specialized in the Home & Decoration, through the brands Mmartan, Santista and Artex. With a diversified sales ecosystem, Ammo Varejo has numerous digital channels, distribution centers and a network of more than 200 physical stores, owned and franchised, in 25 Brazilian states. The group has a strong presence in both physical stores and e-commerce, offering high quality products that improve the comfort and beauty of Brazilian homes, maintaining a continuous commitment to innovation and excellence in customer service.
With the accelerated growth of e-commerce, Grupo Ammo Varejo faced significant challenges in relation to online fraud, brand infringements and brand bidding. The emergence of numerous fraudulent websites and false advertisements that misused the group's brands to deceive consumers and unfair competitors who purchased advertisements with the group's terms damaged the brands' reputation, increased the cost per click of advertising campaigns and put consumers at risk, resulting in loss of trust and financial damage.
Branddi worked together with Elementar to implement a comprehensive approach with the aim of protecting the Ammo Varejo Group's brands against unfair competitors, fraud and brand violations in marketplaces. Within the scope of brand bidding, strategies included the continuous monitoring of online activities related to the Artex, Mmartan and Santista brands, identifying and removing paid advertisements from unfair competitors that misused the brand names. In terms of fraud and brand violations, Branddi acted to quickly identify and eliminate fraudulent websites and false advertisements, using exclusive advanced technologies to anticipate fraud and acting directly to resolve violations. Individual results showed an 81% reduction in brand bidding incidents, 100% elimination of digital fraud identified in an average of 24 hours, and success in notifying and removing 89% of brand aggressors.