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BranddiIP Team ·
Digital piracy is no longer a phenomenon restricted to illegally downloaded films or cracked software. Today, it is present in false advertisements, on cloned pages on social networks and even in advertising campaigns that use famous brands to deceive.
The problem is that this reality has reached a global scale. According to a survey by Branddi, 82% of consumers have already been the target of online scams.
If Almost all consumers have had contact with scams on the internet, so the credibility of any company can be put to the test at any time. Do you want to understand how to protect your brand and not repeat this scenario? Check out the guide below!
What is the panorama of digital piracy in Brazil?
The country ranks fifth in the world in terms of the number of accesses to piracy websites, according to a study published in Época Negócios.
In 2023, Brazil lost approximately R$ 441 billionto the illegal market, considering 15 productive sectors and tax evasion (around R$ 139 billion in evasion). These values were calculated by the FNCP (National Forum against Piracy) and recorded in a report released in 2024. In 2024, the losses were even greater: around R$ 468 billion according to journalistic sources, or up to R$ 471 billion in global losses according to anti-counterfeiting associations, an increase of approximately 27% compared to the previous year.
In parallel with consumption, authorities have intensified combat actions. In 2025, according to dados of the Federal Government, Brazil reported to the UN more than 8 thousand illegal website links for blocking and notified hundreds of websites to deindexation.
To better understand this scenario and prepare against the impacts, it is worth looking closely at the most affected sectors:
- Technology (software, games, cell phones and PCs);
- Fashion (counterfeit clothing, footwear and accessories sold online);
- Streaming (films, series, sports and pirated IPTV);
- E-commerce (counterfeit products and monetization of illegal websites).
If your brand operates in any of these sectors, it is time to reinforce digital protection and monitoring strategies.
What are the impacts for brands?
Digital piracy imposes economic losses and affects intangible assets of companies in many sectors:
Embezzlement of revenue and business sustainability
In many cases, part of the demand which could be converted into legitimate revenue migrates to pirated versions, reducing the volume of authorized sales
In Brazil, in just one year, the National Forum against Piracy (FNCP) estimated losses of around R$441 billion in the illegal market, considering the consequence of 15 productive sectors plus tax evasion of ~R$139 billion.
Deterioration of brand perception
6 in 10 Brazilianswould abandon a brand after being victims of online scams linked to the illegal use of the brand name, even if it was not the author of the scam, according to a recent survey by Branddi.
Counterfeit products or low-quality illegitimate versions are associated with the original brand, compromising satisfaction levels and reputation digital.
Risk of association with criminal practices
Fake websites tend to host malware, phishing scams and misleading advertising, and less informed consumers can blame the brand for the risk they faced when searching for that content or product.
It is a type of exposure that compromises the company's image of responsibility, in addition to generating institutional wear and tear that is difficult to repair.
What is the best shielding strategy?
The most important shielding strategy against digital piracy is active internet monitoring, including checking false advertisements, illegal websites and unauthorized distribution channels that use the brand without permission.
Digital monitoring tools, such as Google Alerts, and platforms specialized in identifying cases of impersonation scams, help detect the presence of the brand on pirated websites or in advertisements that may be deceiving consumers.
It is clear that digital piracy is a problem that cannot be ignored. restricted to small players. The difference is in how each company reacts! You can monitor scam signs and invest in protection to reduce losses and build solid credibility in the market.