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Como vender em marketplace protegendo a sua marca e consumidor?
BranddiIP Team ·
Nowadays, the question that many entrepreneurs ask themselves is: how to sell on the marketplace and, at the same time, guarantee the protection of your brand and the satisfaction of your customers? We even believe that this should be the basic premise of any online sales strategy.
Do you want to know how to follow this path safely and efficiently? Continue reading and discover how to prosper in the world of online sales, preserving the integrity of your brand and the satisfaction of your customers!
The growth of the Brazilian marketplace
The national online sales scenario is constantly expanding, and large digital marketing centers have proven increasingly relevant in this context. target="_blank">Conversion, the sector recorded notable growth of 5.3% in January, practically recovering December's losses and reaching the best number of the last 12 months, with 1.17 billion visits.
This data is not just a number, but rather confirmation of a trend that we have been following closely.
This growth represents a great opportunity for brands to expand their businesses and reach new audiences, but it also requires attention redoubled in relation to brand protection and consumer experience. After all, with increased competition and easier access to different products and services, reputation and trust become even more valuable assets. This is the word that summarizes the companies' quest to establish a presence in large digital marketing centers. And that's why so many companies wonder how to sell on marketplace effectively.
In addition, these platforms bring together a vast audience and offer structures that facilitate logistics and marketing.
However, to be successful, it's not enough to just be present. You need to understand the environment, know the public and ensure the protection of your brand.
How to do this? Let's explore some important points below:
Extended reach
Being present in an online sales environment means having the opportunity to reach a much larger audience than you could reach through traditional sales channels.
After all, millions of people browse these platforms daily in search of products and services.
A recent survey by CNN Brasil Money revealed that 8 out of 10 Brazilians read reviews before purchasing a product or service.
This data demonstrates the power of online influence and the importance of being present in these spaces to be seen and evaluated by an increasing number of potential customers.
Lower initial cost
One of the great advantages of starting to sell in a large digital sales center is the significant reduction in initial costs. This is because, instead of investing in a physical store, your own stock and all the necessary infrastructure, you can take advantage of the existing structure of these platforms.
This allows companies of all sizes, including smaller ones, the opportunity to expand their business and reach new markets without compromising their budget.
The capital saved can be invested in other strategic areas, such as marketing and product development.
Ease of use operation
Operating in a large digital sales center is much simpler and more efficient than managing a physical store.
After all, platforms offer a series of tools and resources that facilitate inventory control, payment processing, issuing invoices and delivery logistics.
In addition, many platforms offer technical support and training to assist sellers at all stages of the process.
This allows you focus on what really matters: the quality of your products and the satisfaction of your customers.
Increased competitiveness
When you enter a large digital sales center, you automatically become part of a highly competitive environment. This may seem scary, but in fact, it is a great opportunity for your company to stand out and win new customers.
After all, competition stimulates innovation, the search for better prices and the offering of differentiated products and services.
In other words, by standing out in this environment, you demonstrate that your brand has value and that you are willing to offer the best to your customers.
What are the invisible dangers of marketplaces?
Digital sales centers offer a sea of opportunities, but they also hide some dangers that are not always easy to identify. Yes, many wonder how to sell on the marketplace to take advantage of the reach and infrastructure of these platforms. Box revealed that 65% of consumers have given up on completing a purchase after a bad experience. And this fact reinforces the importance of being aware of the invisible dangers that can compromise your success in these spaces. src="https://cdn.prod.website-files.com/6689757856399456a21b0ba3/68925c9ff4c544e04436f09b_AD_4nXfnj4Y9xNh5EnEN29Lw8xkn " loading="lazy" alt="">The ease of advertising products in digital sales centers also opens up space for the proliferation of pirated products and counterfeit. After all, these items are often sold at prices well below market prices, which attracts unsuspecting consumers and damages the image of the original brands. target="_blank"> IstoÉ Dinheiro, Brazil loses around R$300 billion per year due to piracy and counterfeiting. of digital sales. Many sellers copy designs, brands and other elements protected by law, offering products similar to the originals, but with lower quality. Avoiding intellectual property infringement is essential to protect your online business from legal and financial consequences, which can include heavy fines, lawsuits and damage to your brand's reputation.
Unfair competition
Unfair competition occurs when sellers use unethical practices to stand out in a digital sales center. This may include using deceptive keywords, creating false advertisements or manipulating customer reviews. 55% of consumers distrust online reviews.
This data demonstrates the importance of ensuring the authenticity of reviews and combating practices that can mislead consumers, building a solid and reliable reputation, with credibility always on the rise.
How to sell on marketplaces while protecting your brand and your consumer?
It is absolutely possible to not only have a presence, but also thrive in digital sales centers, protecting what matters most: your brand and the trust of your customers. customers.
Many people wonder how to sell on the marketplace safely, and the good news is that there are effective strategies and tools to achieve this goal.
At Branddi, we believe that the secret is combining a proactive approach to protection with a constant commitment to quality and transparency.
By taking the right measures, you can turn challenges into opportunities and build a solid and lasting reputation in these environments.
But where to start? Let's explore some important tips below.
Register your brand with INPI
Ensuring the exclusivity of your brand is the first step to protecting yourself in digital sales centers. (INPI) gives you the legal right to use your brand throughout the national territory, preventing other companies from using it without your authorization.
A recent case published by Migalhas demonstrated the importance of registering with the INPI. The Court of Justice of São Paulo (TJ/SP) decided that registration with the INPI prevails over the previous use of a brand, guaranteeing the exclusivity of the expression "Potro do Futuro" to a company, even if another claimed to use it before. thermometer of your brand's reputation in digital sales centers. Therefore, by monitoring these indicators, you can quickly identify problems with the quality of your products, customer service or delivery logistics.
Remember: responding promptly to negative reviews and resolving complaints efficiently demonstrates your commitment to customer satisfaction and helps build a positive image of your brand.
Constantly monitor possible violations and threats
The internet is a dynamic environment and, unfortunately, conducive to trademark infringements and scams. Therefore, it is essential to constantly monitor digital sales centers for false advertisements, pirated products or other practices that could harm your brand. 4 in 10 Brazilians have already been victims of digital scams. And you don't want the same thing to happen to your consumers, right?
This information reinforces the importance of always being vigilant and taking quick measures to combat these threats, minimizing the risks for your brand and your customers.
Report suspicious content immediately
When you identify a brand infringement or a scam, don't hesitate to report suspicious content to the platform. Most digital sales centers have specific reporting channels for this type of situation.
In addition, when reporting, provide as much information as possible, such as links to false ads, screenshots and other evidence that can prove the infringement.
The more information you provide, the faster and more effective the content removal process will be.
Have visibility and control over sales
Closely monitoring your sales is essential to identify behavior patterns, analyze the performance of your products and make strategic decisions.
After all, by having visibility and control over your sales, you can optimize your operation and increase your profitability.
A report from McKinsey revealed that companies that use data to make decisions are 23 times more likely to acquire customers and 6 times more likely to retain them.
This data demonstrates the power of data analysis for success in digital sales centers.
Beware of unauthorized intermediaries selling your brand
Often, unauthorized intermediaries take advantage of the reputation of well-known brands to sell counterfeit or inferior quality products.
These intermediaries can harm your brand image and confuse yours. customers.
Therefore, it is important to constantly monitor digital sales centers for unauthorized intermediaries and take measures to prevent them from selling your brand without your permission.
Rely on specialized support
Protecting your brand in digital sales centers can be a complex and time-consuming challenge. Therefore, it is important to count on the support of professionals specialized in intellectual property and combating piracy.
These professionals can assist you in all stages of the process, including constant monitoring of digital sales centers and reporting suspicious content.
Branddi, for example, offers complete solutions to protect your brand in all digital sales centers, from constant monitoring to the removal of suspicious content.
Count on Branddi to protect your brand!
Faced with so many challenges and risks, protecting your brand in digital sales centers can seem like a complex and exhausting task.
But what if you could count on a strategic ally to constantly monitor these environments, identify possible violations and take the necessary measures to protect your reputation?