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Marketplaces vs. digital protection: how does this affect your brand?

branddi · Published on April 23, 2025 · Updated on April 10, 2026

If you are an entrepreneur, the opportunities and challenges inherent to marketplaces may not be new. This is because, according to research, currently around 84% of retailers operating in e-commerce use marketplaces in their strategies.

However, more important than being present on these channels is ensuring that your brand is protected on them. This is because, if you don't do this work, violators and scammers will be ready to appropriate your profits and exploit the vulnerabilities of your operation.

Now is the time to act and ensure that no one uses your brand or your consumers' trust to obtain undue advantages. Continue following with Branddi to find out more!

The popularization of marketplaces

Until very recently, talking about online shopping was an uncertain bet for the market. This is because many consumers were still afraid of entering personal or banking details on the internet, and the digital shopping experience was far from reliable.

Today, the scenario is different. Marketplaces have not only consolidated themselves as the main sales channels in the digital environment, they have also become true virtual shopping centers — bringing together thousands of brands, products and consumers in one place. Proof of this popularization is that today these marketplaces have gained consumer preference, even surpassing search engines.

This is what the Marketplace Shopping Behavior 2025 report revealed, carried out by ChannelEngine in partnership with Sapio Research.

However, the research also brought several other interesting data, such as:

The dangers surrounding marketplaces

That marketplaces have several benefits and facilities, both for retailers and business owners, you probably already know. After all, these platforms offer a ready-to-sell structure, without the need to invest in your own e-commerce or deal with the high costs of developing and maintaining a website. However, these benefits do not mask the challenges and threats that also lurk in these channels, such as unauthorized uses, plagiarism, piracy and other types of violation and forgery. That is, protecting yourself is no longer optional — it is essential and the longer your brand takes to act, the greater the risks and accumulated losses will be, especially considering that marketplaces have become such a priority channel for companies.

The time has come to react and protect your brand against these digital threats: and we, at Branddi, can help! Continue following our content and learn more about our solutions at shielding marketing.

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