Golpes Online

Phishing: learn how to protect your brand from these scams

branddi · Published on July 10, 2024 · Updated on April 10, 2026

In an increasingly digital world, it is not uncommon to see companies looking for new ways and strategies to increase their online popularity. After all, this is where the relationship with your leads, consumers and partners develops: many companies, in fact, operate solely via the internet.

However, it is not just brands that see this channel as an opportunity to expand their operations. This is because fraudsters also see the online market as a chance to rely on legitimate brands to publicize their scams.

Among the most common occurrences, we find phishing websites and advertisements, fraudulent practices aimed at spreading false promotions or even capturing sensitive information from innocent users.

Do you want to understand what phishing actions really are and how to prevent them from harming your brand and your consumers? Come with Branddi and understand how to protect yourself!

What is Phishing?

The term phishing is a variant spelling of the word “fishing”, from the English “fishing”. The name says a lot about the way in which these frauds operate: through digital “bait” that seek to attract users using messages that exploit trust and urgency.

To do this, these fraudsters develop profiles, domains, emails, false advertisements, sweepstakes, vouchers, SMS or credit card approvals do not requested. However, regardless of the format, the objective is only one: to use elements belonging to reputable brands to emulate false credibility in the eyes of the public. id." id="">Whaling: variant of spear phishing that targets senior executives or important figures, with high potential for harm;Pharming: phishing technique that redirects internet traffic from legitimate websites to fake websites through DNS manipulation.The hidden danger of phishing messages for brandsWhen we talk about phishing practices, it is common to imagine consumers as the only possible victims of this type of fraud. This thought, however, is not just mistaken: it is dangerous.

This is because many brands, believing they are protected from this type of occurrence, do not invest in digital protection and end up becoming easy targets for fraudsters. But do you really know what the real danger of these occurrences is for legitimate brands?

Websites, ads and phishing messages that are using elements belonging to your brand can not only steal your organic conversions, but also profoundly affect the trust that your audience has in your company. Not to mention the risk that these threats bring to brand security when used by criminals.

In other words, understanding how to protect yourself from phishing practices is essential not only to protect your consumer but also your digital presence. Thus ensuring that your brand is the only one to profit from its intellectual property.

But how to protect your company against phishing?

How to protect your brand against phishing?

Just last year, in 2023, Google released the Google Cloud Cybersecurity Forecast report to the public 2024. In it, information caught the attention and aroused concern among experts: the combined advance of phishing attacks with generative AI in 2024. solutions for brands to protect themselves against phishing. Check it out!

Aware your team and your consumer

Long-term education is a powerful tool to protect any brand from digital threats. Therefore, it is so important that your company understands and promotes security and vigilance instructions, not only among the team but also for its consumers.

After all, this awareness on the part of your audience will help you identify flaws in the standard of your communication to reveal possible occurrences of phishing.

Also encourage your employees to maintain a distrust towards these cases, instructing them to report any suspicious activity to the information security department of your company.

Unify and standardize your brand's communication and interaction channels

Tone of voice and brand personality are common concepts in branding in marketing. However, they can also become allies in your security!

This is because, by aligning your company's channels and form of interaction, this creates a solid discourse in the eyes of your customers and partners. In this way, emails, messages or advertisements that deviate from the created standard will arouse distrust. time and resources to boost your digital security is to know where to start building it.

And that's where a specialized partner like Branddi comes in: by having expertise on the topic, our team will carry out attentive and in-depth monitoring. In other words, capable of identifying even those experienced fraudsters who act below the market's average surveillance.

By recognizing these suspicious activities in advance, your brand guarantees more time to create more targeted and accurate responses. As a result, your business can significantly reduce the negative impact that phishing could have on your contact network.

Understand more about our work in the topic below!

Protect your brand against phishing with Branddi!

Here at Branddi we work tirelessly to ensure peace of mind and security for your brand.

Against cases involving phishing actions and other frauds, our team combines expertise and artificial intelligence to carry out complete monitoring on social networks, Google Ads and SACs. This is all in addition to ensuring a competent analysis of the more than 2,000 existing TLDs. id="">Browsers;Virtual stores;Payment gateways;And advertising platforms.Thus, we are able to follow your case amicably and extrajudicially until closure, achieving up to 80% success in reducing complaints and 99% in taking down these incidents.

Get in touch with our team and understand how we can increase the protection of your digital presence!

Back to blog