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Intellectual property: protect your brand from piracy!

branddi · Published on August 27, 2024 · Updated on April 10, 2026

When we talk about intellectual property infringement, it is natural to think about piracy. After all, this is a silent enemy for most national and international brands.

This is because it is capable of overcoming the average surveillance of digital media, diluting companies' results and causing a loss of revenue. But how important is intellectual property really to the corporate world and how can you prevent these counterfeits from impacting the profitability and solidity of your business?

Come with Branddi and understand more about the subject!

What is corporate intellectual property?

Before we better understand how piracy harms intellectual property, we need to understand what it actually is is.

In short, intellectual property concerns the legal protection and recognition of authorship and the exclusive right of a company over its creations.

Divided between copyright, which encompasses creative works such as books, music and films, and industrial property, the part responsible for patents, brands, logos and industrial designs, intellectual property is essential for companies.

After all, it is the brand that guarantees the protection of the brand against copies, counterfeits, dilution and, of course, piracy. Proof of this importance is its legal nature: intellectual property has been addressed in Law No. 9,279 since May 1996.

What are the threats that hide behind intellectual property violations?

According to data from the National Confederation of Industry, (CNI), together with Firjan and Fiesp, piracy, together with contraband, are responsible for a loss of R$453 billion per year.

In other words, financial losses are one of the main consequences of the actions of these violators. However, it is not the only one: it is closely followed by other impacts such as damage to reputation, increased consumer confusion and loss of competitive advantage. After all, association with low-quality or even illegal products or services can tarnish the brand's image and lead to the loss of loyal customers.

In addition, companies with flawed reputations also find it more difficult to look for partners or obtain advantageous conditions with suppliers.

Confused consumers

Piracy and commercial infringement are types of misuse of brand, capable of generating confusion not only among its consumers but also in the market as a whole. After all, the public will have more difficulty identifying which are original products and which are copies.

This not only harms the consumer experience but also causes a negative image of your company's services and products in the market.

Loss of competitive advantage

Intellectual property is a valuable asset that gives the company a significant competitive advantage in the market. When injured, it not only weakens the company's solidity but also leaves room for competitors to benefit.

How to overcome piracy and intellectual property violations?

After understanding more about how piracy and intellectual property violations can impact your brand's results, it's natural that you're looking for ways to overcome these threats, right?

Many companies believe that simply registering a brand is enough to guarantee the company's legal protection. However, although registration is fundamental, it is far from being the only alternative.

After all, it is important to take quick and active actions to prevent the problem from worsening and affecting your results. To achieve this, it is essential to be aware of the market and have a broad look at everything that involves your brand elements to identify these occurrences before they become problems.

And that is exactly where Branddi comes in: as a specialized partner capable of acting as a shield between your brand and digital threats. Understand more about our work in the topic below!

Protect your intellectual property with Branddi!

Branddi is a pioneering Brazilian company in brand protection. With great expertise in defending against brand violations and piracy, our team carries out continuous monitoring of Google, marketplaces and advertisements on social networks.

In this way, we are able to carry out a thorough analysis of the specific elements of your products and services and find suspicious cases. If the occurrences are confirmed, we send extrajudicial reports asking for the exclusion of these violations and monitor the entire process until removal. Furthermore, our results also indicate a significant average: 99% success rate in reporting!

Don't let third parties steal your consumers and your authority: contact the Branddi team and protect your intellectual property against violations!

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