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Takedown: how and why to remove malicious content?
branddi ·
The digital market has ushered in a new era for brands looking to increase their sales and visibility. This is because it is a showcase between companies and users, and can support not only the exposure of their products and services, but even boost their marketing and contact with their customers and suppliers.
Still, not everything in digital commerce is positive: there are several threats that hide behind the screens. Among them, we can mention the different types of fraud, such as fake profiles and websites and false and malicious advertisements. But what, after all, is the impact that these types of fraud have on brands and how and why should you takedown this content?Come with Branddi and understand how to keep your brand safe!
What are frauds?
According to this year's Serasa Experian Fraud Report, frauds are already a recurring concern for 58% of companies. After all, these threats are increasingly developed, capable of not only causing harm to consumers but also to the brand.
However, before we understand how to actually combat fraud, it is essential to understand what they are and what their main consequences are.
We can call digital fraud illicit practices carried out online with the aim of deceiving individuals or organizations to obtain financial advantages. However, one of the main points about fraud is that they can come in different forms, which not only prevents the traceability of these occurrences but also their identification.
Among these formats, we can mention:
- Fake profilesfake domains are created not only to promote malicious services and products but also to create more credibility for the scams applied.
What are the main consequences of fraud?
Usually, fraud is viewed with insecurity by consumers. This concern, although understandable, represents an incomplete truth: these occurrences are also threats to brands.
This is because, in addition to being able to lead to financial losses, fraud also impacts the company's reputation, which becomes associated with these cases. As a result, the company begins to suffer from constant complaints from consumers who fell for scams and were dissatisfied with the services and products received. as tools to prevent fraud from causing permanent damage to your brand’s image. Continue reading and understand more about how takedown works and can be used strategically in your company!
What is the importance of takedown in fraud processes?
We call takedown, from the English “takedown”, the process of removing online content that violates intellectual property laws, copyrights or internal policies.
Aimed at protecting brands against fraud and violations, the takedown can be carried out manually or automated. This is done by identifying the fraudulent content, sending a formal notification and waiting for the content to be completely removed from the platform on which it was found.
However, even though it may seem like a simple action, the takedown requires expertise and close monitoring to ensure the complete removal of the content without legal consequences for the brand.
And that is exactly what we do here at Branddi! Do you want to better understand our operations? Check out more about how we carry out takedown here!
How does Branddi carry out the takedown of fraudulent content?
Here, at Branddi, we work tirelessly to ensure that your brand is protected against digital threats. To achieve this, we rely on an innovative and exclusive system that combines our expertise with the objectivity and speed of artificial intelligence. with action in three phases:
Active monitoring
The best way to prevent fraudulent occurrences from damaging your brand's image is to find them before they become problems. And for this to happen, you must, first of all, be aware of everything that involves your company's intellectual property.
Here, at Branddi, we look for mentions not only in Google Ads and social networks, but also in SACs and in the more than 2,000 existing TLDs, allowing an almost instantaneous analysis of the more than 250,000 new sites that appear daily.
This guarantees a broad overview and attentive to everything that circulates your brand, allowing it not only to remain safer, but also more aware of its presence in the digital market.
Sending notifications
The second step towards taking down digital threats is sending notifications and reports to more than 5,000 platforms, including domain registrars, hosting systems, browsers, virtual stores and platforms. announcement.
In this way, we were able to escalate the matter to the responsible entities, asking for the removal of the content in an amicable manner, avoiding sending the case to court.
Takedown follow-up
After sending notifications, our team monitors the open request, monitoring each new action to ensure that the takedown is approved and carried out as quickly as possible.
In this way, you amplify your authority over your brand, ensuring that your digital presence is always protected from fraudulent occurrences or malicious attacks.
Don't let these cases threaten the credibility you have dedicated so much to building: count on Branddi to implement the takedown from unauthorized sites, profiles or advertisements!