The digital marketing world has brought a series of advantages to corporate advertising. This is because it allows for a much broader reach than traditional formats, in addition to facilitating interaction with the audience and offering a better cost-benefit ratio. It is in this scenario that useful technological tools, such as the ad library, emerge. In it, you can research both active and inactive ads on Meta’s social media platforms, such as Facebook and Instagram.
In this way, not only is it possible to understand how your brand’s strategies are impacting the market, but also to identify which elements generate conversions. However, it’s not only your company that understands the potential of your ad library: fraudsters are also paying attention to it.
Want to know how to protect yourself from these attacks and safeguard your brand’s results? Come with Branddi and learn everything about this subject!
What is an ad library?
In short, an ad library is like a database where you store all the elements that make up your advertising campaigns. This includes everything from images to texts and specific settings for each type of ad. A popular example is Facebook’s ad library, which provides public access to all ads running on Facebook platforms, including Instagram.
However, an ad library is much more than just a place for organizing and managing ads. It also offers a series of advantages for a business!
Why is an ad library important for a brand?
As mentioned above, an ad library offers several advantages for advertising and marketing management of a brand. However, it’s more important to prove this than just state it. That’s why Branddi has come here to talk a little more about the importance of an ad library for brands!
Organization and Efficiency
Organization is one of the pillars of an effective digital marketing strategy. The ad library plays a crucial role in this, offering several benefits that optimize processes and maximize results. It allows the centralization of resources in one place, eliminating the need to search for files in different folders or platforms.
Additionally, it also offers great accessibility: with just a few clicks, you can find exactly what you need to create or edit a campaign.
Brand Consistency
By centralizing and organizing all the visual and textual elements of your ads in one place, your company ensures uniformity in communication. This means that the ad library ensures that your brand’s identity is conveyed consistently across all channels. This is achieved not only by standardizing the elements but also by controlling the language, reinforcing consumer recognition.
Facilitation for Testing
A/B testing is a simple way to compare two versions of something, such as a web page or an ad, to see which performs better. It helps determine, for example, whether a change in design or text can increase sales or clicks.
With an ad library, it’s possible to carry out not only A/B tests but also other formats quickly and efficiently. You can compare different versions of ads and identify which ones generate the best results.
Performance Analysis
Some ad platforms offer features to track the performance of each element stored in the ad library. As a result, the brand gains a strategic understanding, knowing which resources and actions are most effective.
Why are fraudsters interested in your ads?
In a few words, we can say that fraudsters are interested in your ads because they see an opportunity to obtain illegitimate financial gains. After all, they can use your products and services to divert legitimate clicks, artificially inflating campaign costs (fraudulent clicks), decreasing ROI, or redirecting traffic to malicious or fake websites.
In other words, if you want to protect your consumers and the reputation and revenue of your company, it’s necessary to start taking action today against fake ads. And that’s where we, at Branddi, can help! Learn how in the next section.
How to protect your brand from fake ads?
Here at Branddi, we know how much fake ads can negatively impact brands by diluting and confusing consumers. That’s why we work diligently by combining cutting-edge technology, artificial intelligence, and human expertise to combat these fraudulent ads, thus protecting your business.
To do this, we perform continuous monitoring across more than two thousand TLDs, ads, and social media profiles, looking for suspicious activities. This way, we can find these occurrences before they become serious problems for your brand.
Once identified, our team files reports with over 5,000 platforms, including registrars, servers, hosting systems, browsers, and ad platforms.
This enables us to achieve significant results, such as an 80% reduction in complaints and a 99% success rate in takedowns.
Don’t let fake ads take advantage of the credibility you’ve worked so hard to build in your ad library. Contact our team and count on Branddi’s 24/7 monitoring!
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