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Brazil reduces online piracy in 2024: is the danger over?
branddi ·
At the beginning of December, the Alliance Against Audiovisual Piracy (Alianza) released its latest report, noting the continuous decrease in the consumption of piracy in Brazil.
Data shows that the percentage of homes accessing and consuming counterfeit products and services was 36.8% in 2024, compared to 39.7% in the same period in 2023.
However, the reality is not the same when we consider the scenario of Latin America, which despite also showing the same trend, is still at 40.9%. But what explains the Brazilian reality?
Well, the answer, according to Jorge Bacaloni, president of Alianza, lies in public-private integration, which has been actively involved in the fight against piracy, preserving not only consumers, but also brands.
How does piracy impact brands?
Many people believe that the only victim of piracy is the consumer. This thinking is not only incorrect but also dangerous, as it makes companies believe that they are not targeted by these malicious users.
But is this true?
Piracy has a profound impact on brands, and not just financially. In other words, although consumers suffer from inferior quality products, lack of guarantees and security risks, brands also face direct and indirect consequences that can compromise their reputation, competitiveness and growth, such as:
Revenue loss
According to a study by the International Chamber of Commerce (ICC), the global economy loses around US$4.2 trillion annually due to piracy and counterfeiting.
For companies that depend on these sales, lost revenue reduces the ability to reinvest in innovation, marketing and expansion. This includes both physical and digital counterfeit products, such as software, films and music.
Damage to reputation
False products and services do not have the same quality standards as original products. Therefore, when a consumer has a bad experience with a counterfeit item — which they believe to be authentic — the negative perception falls on the real brand.
Legal and compliance risks
In addition to financial and reputational losses, companies can face legal challenges caused by piracy.
This is because, although piracy is a crime committed by third parties, the inability to adequately protect a brand can lead to fines, lawsuits or the loss of intellectual property in specific markets.
What does this reduction mean, then?
Although Alianza's research shows that there is, indeed, a continuous effort, both public and private, aimed at preventing piracy, this It doesn’t mean your brand is completely safe. This is because it is exactly at these times that violators and fraudsters understand your trust as a weakness and look for new ways to exploit loopholes in the system. In other words, while you feel more protected, they become more sophisticated in their tactics.
It is for this reason that the news of a reduction in Brazilian piracy should be taken more as an incentive to continue protective actions than as a signal to relax or reduce efforts.
And that is exactly why we work so actively here at Branddi. Keep following our blog and always be up to date with the world of shielding marketing!