How and Why to Monitor Social Media?

Brazil is one of the largest users of social media: our population spends an average of four hours and eight minutes connected, almost double the rest of the world. For this reason, it is natural for brands to see these channels as an opportunity to reach new audiences and nurture their consumers. However, not everything is an advantage in this environment. This is because many malicious fraudsters use these networks to deceive users and profit dishonestly.

So, how can brands achieve the success these platforms foster without risking diluting their brand with counterfeits and fake profiles? Join Branddi and understand how we can help your company stay safe and strong on social media!

Why should you already be monitoring your brand on social media?

For brands that seek to preserve their reputation and maintain a solid competitive advantage, social media content monitoring is more than just a preventive measure—it's a crucial necessity. After all, through constant vigilance, companies can quickly identify unfair practices, such as unauthorized use of intellectual property, defamation, or even attempts to deceive consumers.

By proactively detecting such activities, it is possible to act quickly to protect your image and interests, taking the necessary steps to halt violations and minimize damage in time.

How do brand violators act on social media?

As we mentioned earlier, social media has become one of the main platforms for brand violations. With its massive reach and interactivity, it has become a fertile ground for the proliferation of infringers. However, there is a central point in this context: these malicious users employ various tactics to infiltrate the digital space and harm the reputation of legitimate brands. Let’s understand some common actions!

Misleading Hashtags and Mentions

Violators take advantage of the popularity of hashtags to associate their counterfeit products with content that has no relation to the original brand. By using relevant hashtags in a misleading way, they manage to reach a wider audience and increase the visibility of their illegal products or services.

Negative Comments and Defamation Campaigns

Infringers can create coordinated campaigns to spread negative comments and false information about a brand across various online platforms. This practice, known as "astroturfing," aims to harm the brand’s reputation and undermine consumer trust. However, an interesting point about this practice is its versatility. These campaigns can be carried out through fake profiles, bots, or even paid influencers hired to tarnish the brand’s image.

Sale of Counterfeit Products in Online Groups and Communities

Social media hosts countless online groups and communities where consumers gather to discuss various topics and exchange information. This is exactly why infringers infiltrate these groups to sell counterfeit products, taking advantage of the trust established among members. The sale of counterfeit products in online groups is facilitated by the possibility of direct interaction between the seller and the buyer, making it difficult to track and identify the infringers.

Digital Piracy

Digital piracy is the unauthorized distribution of copyrighted works, such as software, music, movies, and books. But how does this relate to brand violators' actions? Infringers use the brand to attract consumers to their piracy websites, offering digital products at prices well below the market value. This practice causes financial losses to companies and encourages the production of low-quality content.

How can companies monitor social media?

After learning more about how these violators act and how they negatively impact brands, it’s natural to want to know how to protect your business, right? This is where social media content monitoring, like the one conducted by Branddi, becomes essential. It allows companies to quickly identify and respond to any kind of violation.

Let’s understand better how to protect your company:

Performance Indicators

When monitoring social media, companies can track various performance indicators, such as:

• Reach: the number of people exposed to the brand.
• Engagement: the number of interactions with the brand's content (likes, comments, shares).
• Sentiment: analysis of consumer opinions about the brand (positive, negative, or neutral).
• Mentions: the number of times the brand is mentioned on social media.

Social Listening

Social listening is not limited to just identifying opportunities and monitoring reputation; it is also a powerful tool in combating brand violations on social media. By closely following online conversations, companies can:

• Detect unauthorized uses of the brand more quickly.
• Identify the sale of counterfeit products by tracking sales in e-commerce platforms, buy-and-sell groups, and other online communities.
• Monitor defamation campaigns by tracking online conversations.

Trend Monitoring

Trend monitoring on social media goes beyond simply tracking what’s being said. It is a strategic tool that allows companies to anticipate market changes, identify new business opportunities, and adapt their strategies proactively.

Thus, the brand can identify new violation tactics, predict crises, and adapt the gathered indicators for new brand protection strategies.

Digital Monitoring Technology

There are several digital monitoring tools and platforms that allow companies to track mentions of their brand in real-time and identify potential violations. And this is exactly what we do here at Branddi! Our exclusive system, which combines AI with human expertise, continuously monitors Google, marketplaces, and social media ad posts.

This way, we can perform an in-depth analysis of key elements for your brand. Among them, we can highlight: titles, descriptions, prices, and reviews. Once we identify such occurrences, Branddi takes extrajudicial actions, requesting the removal of unauthorized content.

Get in touch and understand how we can do the same for your brand!