Executive impersonation cases explode: how to protect yourself?

Can you imagine the possible impacts of scammers posing as collaborators of your brand? Now think about how all those actions would be multiplied if the cloned profile were from the highest circle of your company, that is, your leaders.

That's exactly what executive impersonation characterizes, a growing threat that can directly affect the security, profitability, and integrity of your organization.

But what are the real consequences of this scam and even more importantly: how to protect yourself? Learn more with Branddi!

The explosion of executive impersonation with CEOS

According to statistics from the Luxembourg Ministry of Justice, the number of cases of CEO impersonation, a type of executive impersonation, has grown significantly in the last two years.

However, if you think that this is a reality restricted to Luxembourg companies, you are very mistaken: cases of executive impersonation may be closer than you imagine, peeking at the results of your brand.

That is, if you want to protect the integrity of your business, the trust of your customers and the partnership of your team, keeping them protected in the digital environment is an essential step.

The impacts of CEO impersonation

Your brand leaders are much more than the people responsible for making important decisions: they represent your values in the eyes of the market and the consumer.

And that's exactly why it shields itself against fake profiles executive impersonation also means protecting the image and trust that your leadership transmits.

However, that's not all! After all, your image isn't the only area of your company that suffers from this type of scam. That's because this scam is still capable of causing significant financial losses, traffic diversion, and possible confidential data leaks.

In other words, you may already be concerned about the digital protection of consumers and brands, but how aware are you of the online presence of the faces that represent your business?

You can protect your brand from executive impersonation

As we said above, protecting the image of your leadership goes far beyond preventing damage only to the reputation of your leaders, but rather guaranteeing the trust of your employees, clients, and partners. But what explains the significant increase in these cases?

Also according to the European study, the main reason for this growth is the combination of two factors: the low surveillance of brands and the sophistication of the methods used by scammers.

Knowing this, it's natural that you want to understand how to have integrated protection, both for your business and for the top of your company's hierarchy, right?

And that's where Branddi comes in: showing that advanced monitoring and Shielding marketing make up a powerful tool to protect brands against the executive and Brand Impersonation.

Keep following our content and turn the tables on the scammers!