Piracy and unauthorized uses dominate youth consumption

Piracy is undoubtedly one of the biggest villains of brands. This is because it is capable of compromising credibility, revenue, and even your relationship of trust with consumers and the market. In addition, of course, to undermine every year invested in building your identity and reputation.

For this reason, it is common for companies to work actively to combat this problem, however, the reality shows that piracy still dominates several sectors, generating a financial loss of more than R$ 450 billion at the national level.

But what explains the continuity and growth of these brand violations, especially among young audiences? Come with Branddi and learn more about this new piracy trend and how to protect your business from these counterfeits!

The growth of piracy among young people

According to a survey conducted by Circana, a company specializing in consumer goods, 68% of Brazilians consume unauthorized products and services inspired by some other brand.

Among younger people, aged 20 to 30, the use is even more expressive: 85% of them prefer to consume copies. But why does that happen?

Well, the truth is that there isn't just one reason. This is because, according to the research, this predilection for fakes comes both from the choice for a more economically accessible product and from the popularity of the call Dupe Economy, a term that refers to the market for products that imitate famous brand items, but are not necessarily direct counterfeits.

Proof of the consolidation of this trend is the growth of searches for “dupe” products on the networks, especially those most used by younger people: there are already 500 thousand videos and six billion views on the subject on Tik Tok alone.

Like the Dupe Economy can it impact your brand?

Although some sectors, such as beverages, fuels, clothing, perfumery, hygiene and cleaning, are the most affected by Pirate market in Brazil, this does not mean that companies from other areas are immune to fake products.

After all, piracy quickly adapts to consumer trends and can impact any segment, and opening up to digital commerce also makes your business more visible not only to consumers, but also to brand violators, capable of causing several negative consequences to the original company, such as:

• Loss of revenue and profit;
• Damage to reputation and credibility;
• Market confusion and value erosion;
• Legal and regulatory risk;
• Traffic diversion and conversion theft;
• Difficulty expanding.

In other words, if you want to guarantee the sustainable development of your business, it is essential to ensure that there are no fake products appropriating your image and stealing your sales, your traffic and, above all, the trust of your audience.

And that's where Branddi comes in with Shielding marketing to ensure that your brand is protected against trademark violations and other types of digital threats. Keep following our blog to learn more about our work!