According to research, digital scams continue to rise significantly, reaching over five million frauds in 2024. This is an increase of about 45%, according to the Personal Data and Consumer Protection Association (ADDP). Because of this new reality, it is not surprising that various sectors of society are creating alternatives to combat the growing wave of digital violations. In the political sphere, the latest action gaining public attention is PL 4.103/2024. But what is it really, and what does it aim to combat? Learn more with Branddi!
What is PL 4.103/2024?
PL 4.103/2024, authored by Senator Ciro Nogueira, aims to establish new rules for how ads are presented on digital commerce platforms. Through this control, the idea is that it will be possible to curb the high number of frauds present on these channels. To achieve this, the bill makes changes to the Internet Civil Framework, reinforcing that direct sales must meet several requirements, such as:
- Highlighting that the transaction is conducted without platform intervention, only between users;
- Easy and quick access to basic information and user profile reviews;
- Providing a secure channel for complaints and reports;
- Offering buyers the seller's transaction history.
In summary, the project reinforces the non-liability of platforms in cases of transactions between users, promoting those conducted through official channels.
Internet Civil Framework: Understanding It Better
In simple terms, the Internet Civil Framework (Law No. 12,965/2014) is a Brazilian law that establishes the rights and duties of users and service providers in the digital space. It sets out a series of principles valid nationwide, such as:
- Network neutrality;
- Accountability of providers;
- Protection of users' privacy and personal data;
- Regulation of content removal;
- Connectivity as a fundamental right for digital inclusion.
How Does This Affect Your Brand?
Regardless of the existence of the Internet Civil Framework or the approval of the new bill (which is currently awaiting Senate processing), one reality remains: the continued rise of fraud not only threatens your consumers but also your business. This is because digital fraud can affect your brand in various ways, causing damage that goes far beyond the immediate loss of financial resources. After all, in addition to diverting traffic and conversions, these threats also impact the customer experience, causing reputational harm and loss of consumer trust.
In other words, simply waiting for reality to shape itself and ensure your brand's protection is not enough: you must actively act against these violations. This ensures not only the safety of your consumers but also the consolidation of your brand image in the market as a strong one.
And that's exactly what we focus on here at Branddi. Want to learn more about the topic? Keep following our blog and learn more about brand protection marketing!
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