Intellectual property: protect your brand from piracy!

When we talk about intellectual property infringement, it's natural to think about piracy. After all, this is a silent enemy for many national and international brands.

This is because it can overcome the average vigilance of digital media, diluting company results and causing revenue loss. But what is the real importance of intellectual property in the corporate world, and how can we prevent these counterfeits from impacting your business's profitability and stability?

Join Branddi and learn more about the subject!

What is business intellectual property?

Before we better understand how piracy harms intellectual property, we need to understand what it actually is.

In short, intellectual property refers to the legal protection and recognition of a company's exclusive rights over its creations.

Divided into copyrights, which encompass creative works like books, music, and films, and industrial property, responsible for patents, trademarks, logos, and industrial designs, intellectual property is essential for companies.

After all, it ensures brand protection against copies, counterfeits, dilution, and, of course, piracy. Evidence of this importance is its legal nature: intellectual property is addressed in Law No. 9,279 since May 1996.

What are the threats behind intellectual property violations?

According to data from the National Confederation of Industry (CNI), in partnership with Firjan and Fiesp, piracy, along with smuggling, is responsible for a loss of R$ 453 billion per year.

That is, financial losses are one of the main consequences of these violators' actions. However, it's not the only one: it is closely followed by other impacts such as reputation damage, increased consumer confusion, and loss of competitive advantage.

Understand how each of these factors relates to intellectual property infringement!

Reputation damage

Whenever a brand is violated, consumer trust is undermined together. After all, association with low-quality or even illegal products or services can tarnish the brand's image and lead to the loss of loyal customers.

Moreover, companies with flawed reputations also find it more challenging to seek partners or obtain favorable conditions with suppliers.

Confused consumers

Piracy and commercial infringement are types of brand misuse that can cause confusion not only among your consumers but also in the market as a whole. After all, the public will have more difficulty identifying which are the original products and which are the copies.

This not only harms the consumer experience but also creates a negative image of your company's services and products in the market.

Loss of competitive advantage

Intellectual property is a valuable asset that provides the company with a significant competitive advantage in the market. When harmed, it not only weakens the company's stability but also opens space for competitors to benefit.

How to overcome piracy and intellectual property violations?

After understanding more about how piracy and intellectual property violations can impact your brand's results, it's natural to seek ways to overcome these threats, right?

Many companies believe that merely registering the trademark is enough to ensure the company's legal protection. However, even though registration is indeed fundamental, it is far from being the only alternative.

After all, it's important to have quick and active actions to prevent the problem from escalating and affecting your results. To do this, it's essential to stay alert to the market and have a broad view of everything involving your brand elements to identify these occurrences before they become problems.

And that's exactly where Branddi comes in: as a specialized partner capable of acting as a shield between your brand and digital threats. Understand more about our role below!

Protect your intellectual property with Branddi!

Branddi is a pioneering Brazilian company in brand protection. With extensive expertise in defending against brand violations and piracy, our team conducts continuous monitoring of Google, marketplaces, and social media ad posts.

In this way, we can perform a thorough analysis of your products and services' elements and identify suspicious cases. If the occurrences are confirmed, we send extrajudicial complaints requesting the removal of these violations and monitor the entire process until the removal.

This approach not only prevents unnecessary expenses but also proves efficient: our clients notice a 25% increase in sales and lead generation. Additionally, our results also indicate an impressive average: 99% success in complaints!

Don't let third parties steal your consumers and authority: contact Branddi's team and protect your intellectual property against violations!