Cases
Acordo Certo reduces institutional CPC by 63%
Partnership with Branddi improves advertising performance and reduces competitors
About the company
Acordo Certo, a company from the Consumidor Positivo group, stands out as an innovative online debt negotiation platform, always committed to transforming the financial reality of millions of Brazilians. With the clear mission of providing financial well-being to overdue consumers, Acordo Certo simplifies the monitoring, negotiation, payment, and notification of debts, always aiming to offer the best digital experience possible to its users.
The Challenge
In the increasingly competitive financial services market, Acordo Certo faced a significant challenge: brand bidding by its main competitors. This practice not only increased advertising costs and reduced the brand's visibility in marketing campaigns but also diverted potential customers to other brands, negatively impacting the company's results. Additionally, in the sensitive financial services segment, there is a growing concern about consumer security and trust, which makes these strategies even more problematic.
Solution
In partnership with Acordo Certo, Branddi was able to use its exclusive monitoring technology, conducting detailed analysis to identify competitors bidding on the brand's institutional terms. This strategy allowed quick and efficient actions by our Brand Strategy team, which generated detailed reports on the brand's activity and maintained agile communication, enabling a direct and effective response against these aggressors. As a result, we eliminated 86% of the identified competitors.
The impacts of this initiative were extraordinary: the brand's Impression Share skyrocketed, reaching a 98% rate on the search network after a 60% increase. In addition, we recorded a significant 63% reduction in cost per click (CPC). These results not only optimized advertising investment but also considerably increased the efficiency of marketing campaigns. More importantly, they reinforced consumer security and trust when searching for Acordo Certo's services.
About the company
Acordo Certo, a company from the Consumidor Positivo group, stands out as an innovative online debt negotiation platform, always committed to transforming the financial reality of millions of Brazilians. With the clear mission of providing financial well-being to overdue consumers, Acordo Certo simplifies the monitoring, negotiation, payment, and notification of debts, always aiming to offer the best digital experience possible to its users.
The Challenge
In the increasingly competitive financial services market, Acordo Certo faced a significant challenge: brand bidding by its main competitors. This practice not only increased advertising costs and reduced the brand's visibility in marketing campaigns but also diverted potential customers to other brands, negatively impacting the company's results. Additionally, in the sensitive financial services segment, there is a growing concern about consumer security and trust, which makes these strategies even more problematic.
Solution
In partnership with Acordo Certo, Branddi was able to use its exclusive monitoring technology, conducting detailed analysis to identify competitors bidding on the brand's institutional terms. This strategy allowed quick and efficient actions by our Brand Strategy team, which generated detailed reports on the brand's activity and maintained agile communication, enabling a direct and effective response against these aggressors. As a result, we eliminated 86% of the identified competitors.
The impacts of this initiative were extraordinary: the brand's Impression Share skyrocketed, reaching a 98% rate on the search network after a 60% increase. In addition, we recorded a significant 63% reduction in cost per click (CPC). These results not only optimized advertising investment but also considerably increased the efficiency of marketing campaigns. More importantly, they reinforced consumer security and trust when searching for Acordo Certo's services.
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