Cases
Brand protection and SEO enhance traffic
Partnership between Branddi and liveSEO boosts Algar Telecom's organic conversions by 54% and reduces fraud.
About the company
Algar Telecom is one of the largest telecommunications companies in Brazil, with over 65 years of experience in the market. Founded in Minas Gerais, the company offers internet, fixed and mobile telephony services, as well as comprehensive information technology (IT) and cloud computing solutions for the corporate and residential sectors. With a firm commitment to innovation, Algar Telecom stands out for its excellent customer service and strong presence in regions outside the central axis, such as the interior of Minas Gerais and other areas less served by large operators. Additionally, Algar has a culture focused on sustainability and regional development, contributing to the growth of the communities where it operates. The company has a solid customer base, consisting of both large corporations and small and medium-sized businesses, as well as individual consumers.
Challenges
With the growth of its digital presence and expansion of its customer base, Algar Telecom began facing a series of challenges that directly impacted its online presence and commercial results. One of the main issues was the improper use of its brand by unauthorized commercial partners and resellers, who distorted digital marketing campaigns and harmed the company’s SEO strategy. This situation led to an increase in customer acquisition cost (CAC) and a loss of control over the qualified traffic reaching Algar Telecom’s website. Another critical problem was the unfair competition promoted by these unauthorized partners, who used fraudulent practices, inflating keyword costs and hindering the brand's organic visibility. Additionally, the company faced a growing volume of fraudulent access, generating unqualified traffic that hindered digital performance analysis and increased operational costs. The biggest challenge for Algar Telecom was ensuring that its SEO efforts were effective, attracting the right audience while protecting the brand from harmful practices.
Implemented Solution
Branddi and liveSEO implemented an integrated solution, where Branddi handled brand protection by removing fraudulent websites, while liveSEO focused on SEO optimization by reviewing keywords and content strategies. Branddi was responsible for ensuring brand protection by monitoring and eliminating the misuse of "Algar Telecom" by unauthorized partners and fraudulent sites. This allowed the company to regain control over its digital traffic and reduce the impact of harmful practices inflating marketing campaign costs.
Simultaneously, liveSEO applied an advanced SEO strategy, focusing on restructuring Algar Telecom's digital presence and optimizing organic performance on search engines, especially Google. Among the implemented actions were a deep review of keywords, website content optimization, and a link-building strategy to strengthen the brand's domain in search results. In addition, the agency worked alongside Algar Telecom to create a digital ecosystem that directed qualified traffic, avoiding fraudulent access and reducing resource wastage in misdirected digital campaigns. The collaboration between the two companies, Branddi and liveSEO, resulted in a significant increase in organic traffic, greater protection against fraud, and reduced campaign costs, enabling Algar Telecom to improve its digital performance in a sustainable and efficient way.
About the Partner Agency
liveSEO is a leading agency in Brazil, specializing in technical SEO strategies, link building, and content marketing for companies that wish to strengthen their online presence and maximize organic results. With a team of highly skilled specialists, liveSEO stands out for creating customized, high-impact solutions focused on optimizing brand rankings on search engines like Google. Over the years, liveSEO has built a solid reputation by working with major national and international brands, helping them dominate the digital environment through consistent and long-term results. In the case of Algar Telecom, the partnership with Branddi was an opportunity to apply its expertise in solving complex SEO and online presence challenges, generating a direct impact on the brand's digital performance.
About the company
Algar Telecom is one of the largest telecommunications companies in Brazil, with over 65 years of experience in the market. Founded in Minas Gerais, the company offers internet, fixed and mobile telephony services, as well as comprehensive information technology (IT) and cloud computing solutions for the corporate and residential sectors. With a firm commitment to innovation, Algar Telecom stands out for its excellent customer service and strong presence in regions outside the central axis, such as the interior of Minas Gerais and other areas less served by large operators. Additionally, Algar has a culture focused on sustainability and regional development, contributing to the growth of the communities where it operates. The company has a solid customer base, consisting of both large corporations and small and medium-sized businesses, as well as individual consumers.
Challenges
With the growth of its digital presence and expansion of its customer base, Algar Telecom began facing a series of challenges that directly impacted its online presence and commercial results. One of the main issues was the improper use of its brand by unauthorized commercial partners and resellers, who distorted digital marketing campaigns and harmed the company’s SEO strategy. This situation led to an increase in customer acquisition cost (CAC) and a loss of control over the qualified traffic reaching Algar Telecom’s website. Another critical problem was the unfair competition promoted by these unauthorized partners, who used fraudulent practices, inflating keyword costs and hindering the brand's organic visibility. Additionally, the company faced a growing volume of fraudulent access, generating unqualified traffic that hindered digital performance analysis and increased operational costs. The biggest challenge for Algar Telecom was ensuring that its SEO efforts were effective, attracting the right audience while protecting the brand from harmful practices.
Implemented Solution
Branddi and liveSEO implemented an integrated solution, where Branddi handled brand protection by removing fraudulent websites, while liveSEO focused on SEO optimization by reviewing keywords and content strategies. Branddi was responsible for ensuring brand protection by monitoring and eliminating the misuse of "Algar Telecom" by unauthorized partners and fraudulent sites. This allowed the company to regain control over its digital traffic and reduce the impact of harmful practices inflating marketing campaign costs.
Simultaneously, liveSEO applied an advanced SEO strategy, focusing on restructuring Algar Telecom's digital presence and optimizing organic performance on search engines, especially Google. Among the implemented actions were a deep review of keywords, website content optimization, and a link-building strategy to strengthen the brand's domain in search results. In addition, the agency worked alongside Algar Telecom to create a digital ecosystem that directed qualified traffic, avoiding fraudulent access and reducing resource wastage in misdirected digital campaigns. The collaboration between the two companies, Branddi and liveSEO, resulted in a significant increase in organic traffic, greater protection against fraud, and reduced campaign costs, enabling Algar Telecom to improve its digital performance in a sustainable and efficient way.
About the Partner Agency
liveSEO is a leading agency in Brazil, specializing in technical SEO strategies, link building, and content marketing for companies that wish to strengthen their online presence and maximize organic results. With a team of highly skilled specialists, liveSEO stands out for creating customized, high-impact solutions focused on optimizing brand rankings on search engines like Google. Over the years, liveSEO has built a solid reputation by working with major national and international brands, helping them dominate the digital environment through consistent and long-term results. In the case of Algar Telecom, the partnership with Branddi was an opportunity to apply its expertise in solving complex SEO and online presence challenges, generating a direct impact on the brand's digital performance.
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