Cases
AMARO eliminates 97% of competitors on Google
With Branddi's support, AMARO was able to eliminate 97% of its main aggressors on Google.
About the company
AMARO is much more than just a fashion, beauty, and home goods brand. It is a lifestyle company that aims to offer its consumers the best curated products to express their personality and feel good about themselves. With creativity, technology, and data, AMARO ensures an easy, fast, and secure shopping experience, delivering everything you need to transform your style and home, celebrating every special moment.
The Challenge
The partnership between AMARO and Branddi was established with the primary goal of allowing the brand’s media team to focus on other strategic campaigns while ensuring the reputation and interests of the AMARO brand were protected. With the need for a strategic outlook and the synergy of a specialized team, the collaboration aimed to further boost the impact of ongoing Google Ads campaigns. This approach not only strengthened AMARO’s digital presence but also ensured that every marketing initiative was aligned with the growth and protection goals of the brand, consolidating a strategic and effective partnership between both companies.
Solution
The Branddi team conducted meticulous analysis, identifying the main aggressors and establishing strategic contacts for agile and assertive communication. Over time, we mediated negotiations between AMARO and these aggressors, achieving an impressive result: currently, 97% of these threats have been neutralized through our mediation process, resulting in the removal of their institutional terms in relation to the brand. This success was the result of close collaboration with the AMARO team, which worked together with us to eliminate these threats and effectively and sustainably achieve the brand’s strategic objectives.
About the company
AMARO is much more than just a fashion, beauty, and home goods brand. It is a lifestyle company that aims to offer its consumers the best curated products to express their personality and feel good about themselves. With creativity, technology, and data, AMARO ensures an easy, fast, and secure shopping experience, delivering everything you need to transform your style and home, celebrating every special moment.
The Challenge
The partnership between AMARO and Branddi was established with the primary goal of allowing the brand’s media team to focus on other strategic campaigns while ensuring the reputation and interests of the AMARO brand were protected. With the need for a strategic outlook and the synergy of a specialized team, the collaboration aimed to further boost the impact of ongoing Google Ads campaigns. This approach not only strengthened AMARO’s digital presence but also ensured that every marketing initiative was aligned with the growth and protection goals of the brand, consolidating a strategic and effective partnership between both companies.
Solution
The Branddi team conducted meticulous analysis, identifying the main aggressors and establishing strategic contacts for agile and assertive communication. Over time, we mediated negotiations between AMARO and these aggressors, achieving an impressive result: currently, 97% of these threats have been neutralized through our mediation process, resulting in the removal of their institutional terms in relation to the brand. This success was the result of close collaboration with the AMARO team, which worked together with us to eliminate these threats and effectively and sustainably achieve the brand’s strategic objectives.
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