Cases

AMOBELEZA reduces CPC by 36% while protecting

Branddi helps AMOBELEZA protect against Brand Bidding, ensuring visibility and cost reduction.

36,5%
Reduction in CPC
174%
Increase in CTR
91%
Reduction of Brand Bidding
A Branddi foi essencial para proteger nossa marca contra o Brand Bidding. Com uma redução de ocorrências e uma queda expressiva no CPC e aumento significativo do nosso CTR, conseguimos garantir a visibilidade de nossos anúncios e otimizar nossos investimentos. A parceria trouxe um impacto positivo e sustentável para nossa presença digital.

Adriana Araujo

Head de Marketing

About the Company

AMOBELEZA is an e-commerce platform specializing in beauty and personal care products, offering a complete selection that ranges from skincare and hair care to makeup and perfumes from renowned brands. With a diverse portfolio and a focus on customer experience, AMOBELEZA has earned a prominent place in the online market, becoming a reference for convenience and quality. Its commitment to customer service and solid digital presence has made it a trusted destination for consumers across Brazil.

Challenge

With the growth and consolidation of its online presence, AMOBELEZA began facing challenges related to Brand Bidding, where various competitors and unauthorized domains used the brand name in paid campaigns to attract customers. These practices harmed visibility and increased the cost per click (CPC) of official campaigns, leading consumers to access competitor channels instead of AMOBELEZA's legitimate sites. The brand also began identifying an increase in occurrences of these unfair competitors, including not only coupon and discount sites but also other major players in the beauty industry. This situation compromised the impact of marketing investments and made it difficult to reach genuine customers. AMOBELEZA needed a solution to quickly mitigate these issues, protecting the integrity of its campaigns and ensuring that customers were directed exclusively to the official channels.

Solution Implemented

To tackle the Brand Bidding challenge, Branddi developed a strategy of intensive monitoring and effective notification, identifying 130 active unfair competitors. This solution included rigorous monitoring and direct approaches to contact the offenders, resulting in over 91% success in eliminating Brand Bidding occurrences. Branddi achieved a 36.5% reduction in the cost per click (CPC) of AMOBELEZA's campaigns, improving competitiveness and optimizing advertising investments. Additionally, the click-through rate (CTR) increased by 174%, strengthening the visibility of legitimate ads and directing the target audience to the official brand site. Among the successful cases, Branddi achieved substantial reductions in activity on significant websites, ensuring AMOBELEZA's exclusivity over its main keywords.

About the Company

AMOBELEZA is an e-commerce platform specializing in beauty and personal care products, offering a complete selection that ranges from skincare and hair care to makeup and perfumes from renowned brands. With a diverse portfolio and a focus on customer experience, AMOBELEZA has earned a prominent place in the online market, becoming a reference for convenience and quality. Its commitment to customer service and solid digital presence has made it a trusted destination for consumers across Brazil.

Challenge

With the growth and consolidation of its online presence, AMOBELEZA began facing challenges related to Brand Bidding, where various competitors and unauthorized domains used the brand name in paid campaigns to attract customers. These practices harmed visibility and increased the cost per click (CPC) of official campaigns, leading consumers to access competitor channels instead of AMOBELEZA's legitimate sites. The brand also began identifying an increase in occurrences of these unfair competitors, including not only coupon and discount sites but also other major players in the beauty industry. This situation compromised the impact of marketing investments and made it difficult to reach genuine customers. AMOBELEZA needed a solution to quickly mitigate these issues, protecting the integrity of its campaigns and ensuring that customers were directed exclusively to the official channels.

Solution Implemented

To tackle the Brand Bidding challenge, Branddi developed a strategy of intensive monitoring and effective notification, identifying 130 active unfair competitors. This solution included rigorous monitoring and direct approaches to contact the offenders, resulting in over 91% success in eliminating Brand Bidding occurrences. Branddi achieved a 36.5% reduction in the cost per click (CPC) of AMOBELEZA's campaigns, improving competitiveness and optimizing advertising investments. Additionally, the click-through rate (CTR) increased by 174%, strengthening the visibility of legitimate ads and directing the target audience to the official brand site. Among the successful cases, Branddi achieved substantial reductions in activity on significant websites, ensuring AMOBELEZA's exclusivity over its main keywords.

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