Cases
Asaas reduces CPC by 47% and increases clicks
Asaas has a 47% reduction in CPC and a 23% increase in monthly clicks for institutional terms.
About the company
Asaas is a complete digital account for businesses that automates financial management processes, increases productivity, and reduces bureaucracy for all types and sizes of businesses. It was recognized as one of the 100 most innovative startups in Latin America by the Innovation Awards Latam Ranking. Founded by brothers Piero and Diego Contezini, the company was established in Joinville 13 years ago and serves all of Brazil, with over 1 million digital accounts created by businesses and more than 500 employees across the country.
The Challenge
In one of the hottest fintech markets in the world, competitiveness is high, and the marketing teams' work is constant. The challenge was to protect its brand and institutional identity to achieve better results. Asaas understood this need and took on the challenge with the expertise and technology of BrandMonitor, starting the fight against abusive brand bidding practices from aggressors in their institutional campaigns, to reduce costs, optimize results, and ensure potential consumers find what they are truly looking for.
The Solution
The Brand Strategy team at Branddi began monitoring and analyzing data using exclusive technology, taking necessary actions against each identified aggressor. The result speaks for itself: the efforts made by the team resulted in a 47% reduction in Cost Per Click in just one month compared to the previous year, along with a 13% increase in the click-through rate in the same period, a result that ensures the health of institutional campaigns and guarantees the reach to consumers searching for Asaas.
About the company
Asaas is a complete digital account for businesses that automates financial management processes, increases productivity, and reduces bureaucracy for all types and sizes of businesses. It was recognized as one of the 100 most innovative startups in Latin America by the Innovation Awards Latam Ranking. Founded by brothers Piero and Diego Contezini, the company was established in Joinville 13 years ago and serves all of Brazil, with over 1 million digital accounts created by businesses and more than 500 employees across the country.
The Challenge
In one of the hottest fintech markets in the world, competitiveness is high, and the marketing teams' work is constant. The challenge was to protect its brand and institutional identity to achieve better results. Asaas understood this need and took on the challenge with the expertise and technology of BrandMonitor, starting the fight against abusive brand bidding practices from aggressors in their institutional campaigns, to reduce costs, optimize results, and ensure potential consumers find what they are truly looking for.
The Solution
The Brand Strategy team at Branddi began monitoring and analyzing data using exclusive technology, taking necessary actions against each identified aggressor. The result speaks for itself: the efforts made by the team resulted in a 47% reduction in Cost Per Click in just one month compared to the previous year, along with a 13% increase in the click-through rate in the same period, a result that ensures the health of institutional campaigns and guarantees the reach to consumers searching for Asaas.
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