Cases

B.O.B. reduces CPC by 30% in the first month

Branddi helps B.O.B. achieve significant results quickly.

+10k
monitored ads
95%
Of success in the mediated agreements
30%
of CPC reduction
B.O.B
With just one month of partnership, our CPC decreased by 30%, which greatly helped the performance of our branding campaigns. The main point for us, in addition to eliminating the aggressors, was the identification of the affiliates that were inflating our CPC. Branddi identified these cases and advised these business partners on how they should proceed with the campaigns, without affecting our performance.

Juliana Pastori

Ecommerce Manager

About the company

B.O.B. was born with the purpose of reducing the environmental footprint of our self-care routine by eliminating all plastic packaging from cosmetics. In an innovative way, the bar products deliver quality and provide convenience in a sustainable routine. The brand is vegan, sustainable, and conscious, using the best ingredients to produce through technology and science.

The Challenge

The challenge in our partnership was to identify who the aggressors could be that could be classified as unfair competitors of Use BOB, which ended up inflating the brand's CPC and creating campaigns that were also not beneficial to them.

Solution

Our Brand Strategy team analyzed the monitoring data and started communication in a strategic manner. With partners, we sent instructions on how these campaigns could be developed to avoid harm to either them or B.O.B. One example is a partner who was considered one of the main auction competitors for the brand’s terms, and after contact from BrandMonitor, they started appearing minimally in our monitoring.

About the company

B.O.B. was born with the purpose of reducing the environmental footprint of our self-care routine by eliminating all plastic packaging from cosmetics. In an innovative way, the bar products deliver quality and provide convenience in a sustainable routine. The brand is vegan, sustainable, and conscious, using the best ingredients to produce through technology and science.

The Challenge

The challenge in our partnership was to identify who the aggressors could be that could be classified as unfair competitors of Use BOB, which ended up inflating the brand's CPC and creating campaigns that were also not beneficial to them.

Solution

Our Brand Strategy team analyzed the monitoring data and started communication in a strategic manner. With partners, we sent instructions on how these campaigns could be developed to avoid harm to either them or B.O.B. One example is a partner who was considered one of the main auction competitors for the brand’s terms, and after contact from BrandMonitor, they started appearing minimally in our monitoring.

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