B.O.B. reduz CPC em 30% no 1º mês de parceria
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B.O.B. was born with the purpose of reducing the environmental footprint of our self-care routine, eliminating all plastic packaging from cosmetics. In an innovative way, bar products deliver quality and provide practicality in a sustainable routine. The brand is vegan, sustainable, conscious and uses the best ingredients to produce through technology and science.
The challenge in our partnership was to identify the aggressors who could be classified as unfair competitors of Use BOB, who ended up inflating the brand's CPC and creating campaigns that were also not beneficial for them.
Our Brand Strategy team analyzed the monitoring data and initiated communication strategically. With partners, we sent instructions on how these campaigns could be developed, so that there was no harm to them or B.O.B. One example is a partner who was considered one of the main auction competitors for the brand's terms and who, after contact made by BrandMonitor, started to appear in a non-significant way in our monitoring.