Cases

B.O.B. reduces CPC by 30% in the first month

Branddi helps B.O.B. achieve significant results quickly.

+10k
anúncios monitorados
95%
de sucesso nos acordos mediados
30%
de redução de CPC
Com apenas um mês de parceria, nosso CPC diminuiu 30%, o que auxiliou muito na performance das nossas campanhas de branding. O ponto principal para nós, além da eliminação dos agressores, foi a identificação dos afiliados que inflacionavam o nosso CPC. A Branddi identificou esses casos e orientou esses parceiros comerciais sobre como deveriam prosseguir com as campanhas, sem que houvesse o prejuízo das nossas performances.

Juliana Pastori

Ecommerce Manager

About the company

B.O.B. was born with the purpose of reducing the environmental footprint of our self-care routine by eliminating all plastic packaging from cosmetics. In an innovative way, the bar products deliver quality and provide convenience in a sustainable routine. The brand is vegan, sustainable, and conscious, using the best ingredients to produce through technology and science.

The Challenge

The challenge in our partnership was to identify who the aggressors could be that could be classified as unfair competitors of Use BOB, which ended up inflating the brand's CPC and creating campaigns that were also not beneficial to them.

Solution

Our Brand Strategy team analyzed the monitoring data and started communication in a strategic manner. With partners, we sent instructions on how these campaigns could be developed to avoid harm to either them or B.O.B. One example is a partner who was considered one of the main auction competitors for the brand’s terms, and after contact from BrandMonitor, they started appearing minimally in our monitoring.

About the company

B.O.B. was born with the purpose of reducing the environmental footprint of our self-care routine by eliminating all plastic packaging from cosmetics. In an innovative way, the bar products deliver quality and provide convenience in a sustainable routine. The brand is vegan, sustainable, and conscious, using the best ingredients to produce through technology and science.

The Challenge

The challenge in our partnership was to identify who the aggressors could be that could be classified as unfair competitors of Use BOB, which ended up inflating the brand's CPC and creating campaigns that were also not beneficial to them.

Solution

Our Brand Strategy team analyzed the monitoring data and started communication in a strategic manner. With partners, we sent instructions on how these campaigns could be developed to avoid harm to either them or B.O.B. One example is a partner who was considered one of the main auction competitors for the brand’s terms, and after contact from BrandMonitor, they started appearing minimally in our monitoring.

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