Cases
Bold Snacks eliminates 100% of violations
Brand protection ensures quick elimination of frauds.
About the company
Bold Snacks stands out in the dietary supplement market with its innovative line of protein bars. With a strong digital marketing strategy and a robust presence both in physical retail and online, Bold Snacks has reached over 15,000 sales points and has built loyalty with over 150,000 customers. Its goal is to become the reference in the healthy products market in Brazil, continuing its path of expansion and innovation.
The Challenge
Due to its rapid growth and prominence in the market, Bold faced a significant challenge: protecting its brand from violations and fraud. Technological advancements and the rise of e-commerce have made it easier for offenders to misuse registered trademarks to create and distribute fake ads, profiles, and websites, promising unrealistic discounts to capture customer data and trick them into buying products that would never arrive. These practices not only harm the company's reputation and profits but also expose consumers to risks. Therefore, there was an urgent need to develop and implement effective strategies to identify, combat, and prevent these violations, ensuring brand integrity and consumer trust.
Solution
By adopting Branddi's solution, Bold Snacks benefited from continuous monitoring and analysis of online activities related to its brand, proactively identifying and taking action against violations and fraud on digital platforms. The direct engagement with brand offenders on these platforms was swift and effective, resulting in the elimination of all instances of fraud and trademark violations identified. This efficient work has so far led to the elimination of 100% of fraudulent websites and more than 80 fake ads in an average time of 24 hours, preserving brand integrity and providing a more consistent and secure experience for all consumers.
About the company
Bold Snacks stands out in the dietary supplement market with its innovative line of protein bars. With a strong digital marketing strategy and a robust presence both in physical retail and online, Bold Snacks has reached over 15,000 sales points and has built loyalty with over 150,000 customers. Its goal is to become the reference in the healthy products market in Brazil, continuing its path of expansion and innovation.
The Challenge
Due to its rapid growth and prominence in the market, Bold faced a significant challenge: protecting its brand from violations and fraud. Technological advancements and the rise of e-commerce have made it easier for offenders to misuse registered trademarks to create and distribute fake ads, profiles, and websites, promising unrealistic discounts to capture customer data and trick them into buying products that would never arrive. These practices not only harm the company's reputation and profits but also expose consumers to risks. Therefore, there was an urgent need to develop and implement effective strategies to identify, combat, and prevent these violations, ensuring brand integrity and consumer trust.
Solution
By adopting Branddi's solution, Bold Snacks benefited from continuous monitoring and analysis of online activities related to its brand, proactively identifying and taking action against violations and fraud on digital platforms. The direct engagement with brand offenders on these platforms was swift and effective, resulting in the elimination of all instances of fraud and trademark violations identified. This efficient work has so far led to the elimination of 100% of fraudulent websites and more than 80 fake ads in an average time of 24 hours, preserving brand integrity and providing a more consistent and secure experience for all consumers.
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