Cases
Camicado triples ROI and reduces CPC by 67%
In partnership with Agência Cadastra, Branddi helped Camicado triple its ROI and reduce its CPC by 67%.
About the company
Camicado, a well-established network with over 25 years of history in the home and decor market, stands out not only for its extensive product range but also for its commitment to offering personalized service in a pleasant and distinctive environment. From decorative items to kitchen utensils, tableware, small appliances, and organization solutions, Camicado is present in both special moments and everyday life, providing unique experiences that delight its customers. Whether helping with wedding registry items or fulfilling daily needs, Camicado excels as a reliable partner dedicated to the comfort and style of Brazilian homes.
The Challenge
Due to its wide range of products, Camicado faced a significant challenge with competitors from various sectors misusing its brand name in Google Ads campaigns. This practice not only compromised the performance of the company's campaigns but also unnecessarily increased the cost per click (CPC) of its own institutional campaigns. Even though Agência Cadastra ensured the top position for Camicado, other ads triggered by the term "camicado" continued to be an obstacle.
Solution
To resolve this issue, Branddi implemented a monitoring platform dedicated to the term "Camicado," sending daily reports to Agência Cadastra's team. This strategic partnership was key in combining brand protection expertise with a clear overview of the ongoing campaigns. By identifying the most impactful aggressors harming the Camicado brand, the Branddi team initiated negotiations to remove the term "Camicado" from these aggressors' Google Ads campaigns, thus promoting more effective management and protecting Camicado's advertising investments from harmful external interference.
About the company
Camicado, a well-established network with over 25 years of history in the home and decor market, stands out not only for its extensive product range but also for its commitment to offering personalized service in a pleasant and distinctive environment. From decorative items to kitchen utensils, tableware, small appliances, and organization solutions, Camicado is present in both special moments and everyday life, providing unique experiences that delight its customers. Whether helping with wedding registry items or fulfilling daily needs, Camicado excels as a reliable partner dedicated to the comfort and style of Brazilian homes.
The Challenge
Due to its wide range of products, Camicado faced a significant challenge with competitors from various sectors misusing its brand name in Google Ads campaigns. This practice not only compromised the performance of the company's campaigns but also unnecessarily increased the cost per click (CPC) of its own institutional campaigns. Even though Agência Cadastra ensured the top position for Camicado, other ads triggered by the term "camicado" continued to be an obstacle.
Solution
To resolve this issue, Branddi implemented a monitoring platform dedicated to the term "Camicado," sending daily reports to Agência Cadastra's team. This strategic partnership was key in combining brand protection expertise with a clear overview of the ongoing campaigns. By identifying the most impactful aggressors harming the Camicado brand, the Branddi team initiated negotiations to remove the term "Camicado" from these aggressors' Google Ads campaigns, thus promoting more effective management and protecting Camicado's advertising investments from harmful external interference.
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