Cases

CI Intercambio reduces costs and improves resul

How Branddi helped CI Intercambio reduce CPC costs by 31% and increase impressions in the 1st position.

31%
redução no CPC mensal
8%
aumento no CTR mensal
11%
aumento nas impressões na 1ª posição
The initiative in partnership with Branddi was an important step in establishing healthier practices in our market and ensured that more people searching for our services could find us more easily. As a result, we were able to significantly optimize our advertising investments and direct our efforts more accurately.

Victor Hugo

Co-CEO of CI Intercâmbio

About the company

‍CI Intercâmbio is the leading company in the exchange and international education sector in Brazil, offering a wide range of educational programs such as language courses, high school abroad, internships, and work programs in various countries. With over 36 years in the market, CI Intercâmbio is recognized for its strong digital presence and commitment to service quality.

Challenge

‍CI Intercâmbio was facing a significant increase in the cost-per-click (CPC) for its brand-related keywords. This rise directly impacted the ROI of its digital campaigns and made it difficult to maintain competitiveness against unfair competitors using aggressive brand bidding on CI Intercâmbio's keywords.

Implemented Solution

‍Branddi implemented a continuous monitoring solution for keywords and brand bidding. By using advanced detection and removal technologies for brand aggressors, Branddi helped CI Intercâmbio identify and eliminate unfair competitors who were inflating the CPC of their campaigns. Additionally, the monitoring allowed for improved distribution of impressions in the 1st position and campaign adjustments based on performance data.

About the company

‍CI Intercâmbio is the leading company in the exchange and international education sector in Brazil, offering a wide range of educational programs such as language courses, high school abroad, internships, and work programs in various countries. With over 36 years in the market, CI Intercâmbio is recognized for its strong digital presence and commitment to service quality.

Challenge

‍CI Intercâmbio was facing a significant increase in the cost-per-click (CPC) for its brand-related keywords. This rise directly impacted the ROI of its digital campaigns and made it difficult to maintain competitiveness against unfair competitors using aggressive brand bidding on CI Intercâmbio's keywords.

Implemented Solution

‍Branddi implemented a continuous monitoring solution for keywords and brand bidding. By using advanced detection and removal technologies for brand aggressors, Branddi helped CI Intercâmbio identify and eliminate unfair competitors who were inflating the CPC of their campaigns. Additionally, the monitoring allowed for improved distribution of impressions in the 1st position and campaign adjustments based on performance data.

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