CI Intercâmbio reduz custos e melhora resultado
CI Intercâmbio is the leading company in the international exchange and education sector in Brazil, offering a wide range of educational programs, such as language courses, secondary education abroad, internships and work programs in several countries. With more than 36 years in the market, CI Intercâmbio is recognized for its strong digital presence and commitment to quality services.
CI Intercâmbio was experiencing a significant increase in cost per click (CPC) on its brand-related keyword campaigns. This increase directly impacted the ROI of its digital campaigns and made it difficult to maintain competitiveness against unfair competitors who used aggressive bidding on CI Intercâmbio brand keywords.
Branddi implemented a continuous branded keyword and bid monitoring solution. Using advanced brand aggressor detection and removal technologies, Branddi helped CI Intercâmbio identify and eliminate unfair competitors that inflated the CPC of their campaigns. Furthermore, monitoring allowed for improvements in the distribution of impressions in 1st position and campaign adjustments based on performance data.