Cases
CI Exchange reduces costs and improves results
How Branddi helped CI Exchange reduce CPC costs by 31% and increase impressions in the 1st position.
About the company
CI Interis the leading company in the exchange and international education sector in Brazil, offering a wide range of educational programs such as language courses, high school abroad, internships, and work programs in various countries. With over 36 years in the market, CI Exchange is recognized for its strong digital presence and commitment to service quality.
Challenge
CI Exchange was facing a significant increase in the cost-per-click (CPC) for its brand-related keywords. This rise directly impacted the ROI of its digital campaigns and made it difficult to maintain competitiveness against unfair competitors using aggressive brand bidding on CI Exchange's keywords.
Implemented Solution
Branddi implemented a continuous monitoring solution for keywords and brand bidding. By using advanced detection and removal technologies for brand aggressors, Branddi helped CI Exchange identify and eliminate unfair competitors who were inflating the CPC of their campaigns. Additionally, the monitoring allowed for improved distribution of impressions in the 1st position and campaign adjustments based on performance data.
About the company
CI Interis the leading company in the exchange and international education sector in Brazil, offering a wide range of educational programs such as language courses, high school abroad, internships, and work programs in various countries. With over 36 years in the market, CI Exchange is recognized for its strong digital presence and commitment to service quality.
Challenge
CI Exchange was facing a significant increase in the cost-per-click (CPC) for its brand-related keywords. This rise directly impacted the ROI of its digital campaigns and made it difficult to maintain competitiveness against unfair competitors using aggressive brand bidding on CI Exchange's keywords.
Implemented Solution
Branddi implemented a continuous monitoring solution for keywords and brand bidding. By using advanced detection and removal technologies for brand aggressors, Branddi helped CI Exchange identify and eliminate unfair competitors who were inflating the CPC of their campaigns. Additionally, the monitoring allowed for improved distribution of impressions in the 1st position and campaign adjustments based on performance data.
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