Cases

Conta Simples reduced monthly CPC by 92%

Conta Simples reduced monthly CPC by 92% and maintained the top position on Google through brand protection.

92%
Redução do CPC mensal
13%
aumento de Impression Share
23%
aumento da Taxa de Cliques
The partnership with Branddi was crucial in strengthening Conta Simples' digital presence. The team's expertise, combined with strategic collaboration, was key to ensuring great results. In marketing, our focus has always been on brand protection and growth, and brand bidding monitoring not only brought significant improvements in metrics but also boosted our business objectives.

Renan Cardoso

Head of Growth

About the company

‍Conta Simples is the leading platform for corporate card expense management in Brazil. With the purpose of offering autonomy to teams and control over company financial spending, the brand provides a full range of solutions, including an expense management platform through multiple corporate cards, as well as a PJ account.

With over five years of operation in the market, Conta Simples is one of the largest fintechs in terms of users and transaction volume. The company has more than 30,000 active clients and over 500,000 cards created. In 2023 alone, the company transacted R$18 billion.

Challenge

‍Conta Simples was facing challenges with brand bidding in the digital environment, particularly with unauthorized third parties using the brand’s keywords. These ads diverted traffic and affected online visibility. The goal was to mitigate these inappropriate practices while preserving the brand’s integrity and maintaining market competitiveness.

Implemented Solution

‍To address this challenge, Conta Simples relied on Branddi’s expertise to monitor and analyze occurrences. The aim was to effectively identify potential unfair practices. This effort resulted in great campaign outcomes: with 88% of the aggressors who were notified being eliminated, Conta Simples ensured an Impression Share of 95%, which led to a 53% reduction in Cost Per Click (CPC). These actions had a positive impact on the campaigns, ensuring greater effectiveness by reaching users who were genuinely searching for the brand.

About the company

‍Conta Simples is the leading platform for corporate card expense management in Brazil. With the purpose of offering autonomy to teams and control over company financial spending, the brand provides a full range of solutions, including an expense management platform through multiple corporate cards, as well as a PJ account.

With over five years of operation in the market, Conta Simples is one of the largest fintechs in terms of users and transaction volume. The company has more than 30,000 active clients and over 500,000 cards created. In 2023 alone, the company transacted R$18 billion.

Challenge

‍Conta Simples was facing challenges with brand bidding in the digital environment, particularly with unauthorized third parties using the brand’s keywords. These ads diverted traffic and affected online visibility. The goal was to mitigate these inappropriate practices while preserving the brand’s integrity and maintaining market competitiveness.

Implemented Solution

‍To address this challenge, Conta Simples relied on Branddi’s expertise to monitor and analyze occurrences. The aim was to effectively identify potential unfair practices. This effort resulted in great campaign outcomes: with 88% of the aggressors who were notified being eliminated, Conta Simples ensured an Impression Share of 95%, which led to a 53% reduction in Cost Per Click (CPC). These actions had a positive impact on the campaigns, ensuring greater effectiveness by reaching users who were genuinely searching for the brand.

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