Dr. Consulta reduz CPC em 56% e aumenta CTR
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Dr. Consulta is a network of medical clinics that offers affordable, high-quality healthcare services in Brazil. Founded with the mission of democratizing access to healthcare, the company stands out for its innovative model and commitment to the well-being of patients. Serving a wide range of medical specialties and laboratory tests, Dr. Consulta has become a reference in the health sector, providing agile and efficient care in different regions of the country, always focusing on meeting the needs of the population seeking more accessible care.
With his accelerated growth in the healthcare sector and increasing competition, Dr. Consulta found himself facing a growing problem: the misuse of his name in advertising campaigns by competitors. This type of practice, known as brand bidding, diverted traffic from potential patients to competitors, increasing the costs of their advertising campaigns and reducing the visibility of their own brand. In addition to damaging brand recognition, this practice confused consumers and diverted patients to competitors, directly affecting results and increasing costs per click (CPC).
To address this challenge, branddi implemented comprehensive monitoring of brand bidding activities associated with Dr. Consulta. Through advanced technology and a dedicated team, branddi was able to quickly identify attackers and take action to eliminate misuse of the brand name. The strategy involved notifications and mediation with offenders, in addition to legal action when necessary, resulting in a 57% reduction in CPC (Cost Per Click). Furthermore, impression share increased by 11.63%, reaching 98.19%, which guaranteed Dr. Consulta a prominent position at the top of the search network. CTR (Click-Through Rate) also saw significant growth of 18.45%, maximizing the return on advertising investments.