Cases
Dr. Consulta reduces CPC by 56%
Branddi reduces CPC by 56%, increases visibility and CTR for Dr. Consulta, consolidating presence at the top o
About the company
Dr. Consulta is a network of medical clinics offering affordable and high-quality healthcare services in Brazil. Founded with the mission to democratize access to healthcare, the company stands out for its innovative model and commitment to patient well-being. Offering a wide range of medical specialties and laboratory tests, Dr. Consulta has become a reference in the healthcare sector, providing quick and efficient care in various regions of the country, always focusing on meeting the needs of the population seeking more accessible care.
Challenge
With its rapid growth in the healthcare sector and increasing competition, Dr. Consulta faced a growing problem: the misuse of its name in advertising campaigns by competitors. This practice, known as brand bidding, diverted traffic from potential patients to competitors, driving up the costs of its ad campaigns and reducing its own brand visibility. In addition to harming brand recognition, this practice confused consumers and redirected patients to competitors, directly affecting results and increasing the cost per click (CPC).
Solution Implemented
To address this challenge, Branddi implemented comprehensive monitoring of brand bidding activities associated with Dr. Consulta. Using advanced technology and a dedicated team, Branddi quickly identified aggressors and took action to eliminate the misuse of the brand name. The strategy involved notifications and mediation with infringers, as well as legal actions when necessary, resulting in a 57% reduction in CPC (Cost Per Click). Additionally, impression share increased by 11.63%, reaching 98.19%, ensuring Dr. Consulta a prominent position at the top of search networks. The CTR (Click-Through Rate) also saw a significant increase of 18.45%, maximizing the return on advertising investments.
About the company
Dr. Consulta is a network of medical clinics offering affordable and high-quality healthcare services in Brazil. Founded with the mission to democratize access to healthcare, the company stands out for its innovative model and commitment to patient well-being. Offering a wide range of medical specialties and laboratory tests, Dr. Consulta has become a reference in the healthcare sector, providing quick and efficient care in various regions of the country, always focusing on meeting the needs of the population seeking more accessible care.
Challenge
With its rapid growth in the healthcare sector and increasing competition, Dr. Consulta faced a growing problem: the misuse of its name in advertising campaigns by competitors. This practice, known as brand bidding, diverted traffic from potential patients to competitors, driving up the costs of its ad campaigns and reducing its own brand visibility. In addition to harming brand recognition, this practice confused consumers and redirected patients to competitors, directly affecting results and increasing the cost per click (CPC).
Solution Implemented
To address this challenge, Branddi implemented comprehensive monitoring of brand bidding activities associated with Dr. Consulta. Using advanced technology and a dedicated team, Branddi quickly identified aggressors and took action to eliminate the misuse of the brand name. The strategy involved notifications and mediation with infringers, as well as legal actions when necessary, resulting in a 57% reduction in CPC (Cost Per Click). Additionally, impression share increased by 11.63%, reaching 98.19%, ensuring Dr. Consulta a prominent position at the top of search networks. The CTR (Click-Through Rate) also saw a significant increase of 18.45%, maximizing the return on advertising investments.
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