Cases
Fretebras reduces CPC and dominates Google rank
In partnership with Branddi, Fretebras reduces its institutional CPC by 22%.
About the company
Founded in 2008 in Catalão (Goiás), Fretebras stands out as the largest road freight platform in Latin America. Using cutting-edge technology, the startup simplifies, secures, and optimizes the freight journey. With an impressive database that includes over 880,000 registered truck drivers and 18,000 subscribing companies, Fretebras provides a direct connection between validated drivers and verified freights, all through a fully digitized management system. Annually, the platform facilitates the transaction of over 20 million freight shipments, resulting in up to 50% profit for drivers and a significant 25% reduction in costs for carriers.
The challenge
As a leader in its segment, Fretebras recognized the importance of enhancing its ad protection strategies in paid search. The challenge was to identify and neutralize unfair competitors who inflated the brand’s cost per click (CPC), undermining the effectiveness of campaigns and compromising results. To address this, Fretebras sought solutions to mitigate this impact by implementing measures to ensure that their campaigns were economically viable and strategically advantageous.
Solution
With continuous monitoring, our Brand Strategy team took responsibility for analyzing the collected data and implementing targeted measures against identified aggressors. Our main goal was to improve the “impression share” of the company’s institutional campaigns. Through dedication and effort, we achieved an impressive increase in this metric, elevating it to 99.7%. In addition, we managed to significantly reduce the cost per click (CPC), with a notable decrease of 22%. These results not only strengthened Fretebras’ position in the market but also effectively optimized the return on advertising investment, ensuring a more robust and competitive presence in the digital environment.
About the company
Founded in 2008 in Catalão (Goiás), Fretebras stands out as the largest road freight platform in Latin America. Using cutting-edge technology, the startup simplifies, secures, and optimizes the freight journey. With an impressive database that includes over 880,000 registered truck drivers and 18,000 subscribing companies, Fretebras provides a direct connection between validated drivers and verified freights, all through a fully digitized management system. Annually, the platform facilitates the transaction of over 20 million freight shipments, resulting in up to 50% profit for drivers and a significant 25% reduction in costs for carriers.
The challenge
As a leader in its segment, Fretebras recognized the importance of enhancing its ad protection strategies in paid search. The challenge was to identify and neutralize unfair competitors who inflated the brand’s cost per click (CPC), undermining the effectiveness of campaigns and compromising results. To address this, Fretebras sought solutions to mitigate this impact by implementing measures to ensure that their campaigns were economically viable and strategically advantageous.
Solution
With continuous monitoring, our Brand Strategy team took responsibility for analyzing the collected data and implementing targeted measures against identified aggressors. Our main goal was to improve the “impression share” of the company’s institutional campaigns. Through dedication and effort, we achieved an impressive increase in this metric, elevating it to 99.7%. In addition, we managed to significantly reduce the cost per click (CPC), with a notable decrease of 22%. These results not only strengthened Fretebras’ position in the market but also effectively optimized the return on advertising investment, ensuring a more robust and competitive presence in the digital environment.
Pronto para blindar sua marca?
Não deixe seus clientes caírem nas garras de concorrentes, golpistas e aproveitadores.