Branddi elimina 163 concorrentes do Gran
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Gran Cursos is a national reference in preparing candidates for public competitions, offering a wide range of online and in-person courses. With years of experience in the educational sector, the company stands out for the quality of its teaching staff and the effectiveness of its teaching materials, helping thousands of students achieve their professional goals.
The company faced a scenario of unfair competition in the digital environment, with “brand bidding” practices, advertisements using brand keywords in an unauthorized way, diverting traffic and negatively affecting brand perception. The spike in these activities highlighted the urgency of an effective solution to protect a company's online presence. The main goal is to significantly reduce the number of brand bidding incidents and eliminate aggressors that compromised the visibility and integrity of the Gran Cursos brand.
Seeking to solve the problem, Branddi was called upon to face this challenge, implementing a continuous monitoring system to identify and record all occurrences of unfair advertisements involving Gran Cursos with strict monitoring of brand terms. Branddi's strategy involved detailed analysis and direct contact with ad authors to mitigate unfair practices. This thorough work resulted in an 85% reduction in the number of active unfair competitors and an impressive 99% decrease in occurrences. Results that bring more efficient marketing campaigns and greater brand integrity, in addition to ensuring that customers find what they are really looking for.