Cases
Branddi eliminates 163 competitors
Gran Cursos: Partnership with Branddi reduces unfair competition by over 85% through brand protection.
About the company
Gran Cursos is a national reference in preparing candidates for public exams, offering a wide range of online and in-person courses. With years of experience in the educational sector, the company stands out for the quality of its teaching staff and the effectiveness of its educational materials, helping thousands of students achieve their professional goals.
Challenge
The company faced unfair competition in the digital environment, with "brand bidding" practices, where ads used the brand’s keywords without authorization, diverting traffic and negatively affecting brand perception. The peak of these activities highlighted the urgency of an effective solution to protect the company’s online presence. The main goal was to significantly reduce the number of brand bidding occurrences and eliminate aggressors compromising Gran Cursos’ visibility and brand integrity.
Implemented Solution
To address this issue, Branddi was called upon to implement a solution. A continuous monitoring system was set up to identify and record all occurrences of unfair ads involving Gran Cursos, with strict monitoring of brand terms. Branddi’s strategy involved detailed analysis and direct contact with the authors of the ads to mitigate unfair practices. This meticulous work resulted in an 85% reduction in the number of active unfair competitors and an impressive 99% decrease in occurrences. These results led to more efficient marketing campaigns, greater brand integrity, and ensured that customers found exactly what they were searching for.
About the company
Gran Cursos is a national reference in preparing candidates for public exams, offering a wide range of online and in-person courses. With years of experience in the educational sector, the company stands out for the quality of its teaching staff and the effectiveness of its educational materials, helping thousands of students achieve their professional goals.
Challenge
The company faced unfair competition in the digital environment, with "brand bidding" practices, where ads used the brand’s keywords without authorization, diverting traffic and negatively affecting brand perception. The peak of these activities highlighted the urgency of an effective solution to protect the company’s online presence. The main goal was to significantly reduce the number of brand bidding occurrences and eliminate aggressors compromising Gran Cursos’ visibility and brand integrity.
Implemented Solution
To address this issue, Branddi was called upon to implement a solution. A continuous monitoring system was set up to identify and record all occurrences of unfair ads involving Gran Cursos, with strict monitoring of brand terms. Branddi’s strategy involved detailed analysis and direct contact with the authors of the ads to mitigate unfair practices. This meticulous work resulted in an 85% reduction in the number of active unfair competitors and an impressive 99% decrease in occurrences. These results led to more efficient marketing campaigns, greater brand integrity, and ensured that customers found exactly what they were searching for.
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