Cases

Green by Missako increases impression share

Partnership with Branddi optimizes visibility and CTR.

30%
Increase in impression share
41%
Of growth in impressions
53%
Increase in CTR
Green By Missako
Brandi played a crucial role in protecting our brand against unfair competition. Thanks to continuous monitoring and effective strategies, we significantly increased our impressions and CTR, while eliminating aggressors. This partnership strengthens our digital presence and guarantees the trust of our consumers.

Guilherme Oura Chiang

E-commerce, Digital Marketing and CRM Manager

About the company

Green by Missako is a children's fashion brand known for its high-quality clothing and accessories with exclusive designs. Focused on providing comfort and style for children, Green by Missako has been standing out in the market with collections that combine modern trends with a playful touch, winning the preference of both parents and children.

The Challenge

Green by Missako faced significant challenges with unfair competition practices in the digital space, particularly through brand bidding, where unauthorized ads were using the brand's keywords. These unfair ads were diverting traffic and compromising the brand's perception and visibility online. The main goal was to drastically reduce these occurrences and eliminate the aggressors harming Green by Missako's integrity.

Solution

To solve these problems, Increase partnered with BrandMonitor to implement a continuous and rigorous monitoring system capable of identifying and recording all instances of unfair competition in ads. BrandMonitor monitored key brand terms, registering and analyzing each occurrence in detail. Since the beginning of the partnership, the results have been significant: Green achieved a 30% increase in impression share, a 41% growth in top-of-page impressions, and a 53% improvement in CTR (Click-Through Rate). Additionally, there was a substantial reduction in unfair competition occurrences, with over 150 unfair competitors eliminated, improving the efficiency of advertising campaigns and the brand's visibility.

About the company

Green by Missako is a children's fashion brand known for its high-quality clothing and accessories with exclusive designs. Focused on providing comfort and style for children, Green by Missako has been standing out in the market with collections that combine modern trends with a playful touch, winning the preference of both parents and children.

The Challenge

Green by Missako faced significant challenges with unfair competition practices in the digital space, particularly through brand bidding, where unauthorized ads were using the brand's keywords. These unfair ads were diverting traffic and compromising the brand's perception and visibility online. The main goal was to drastically reduce these occurrences and eliminate the aggressors harming Green by Missako's integrity.

Solution

To solve these problems, Increase partnered with BrandMonitor to implement a continuous and rigorous monitoring system capable of identifying and recording all instances of unfair competition in ads. BrandMonitor monitored key brand terms, registering and analyzing each occurrence in detail. Since the beginning of the partnership, the results have been significant: Green achieved a 30% increase in impression share, a 41% growth in top-of-page impressions, and a 53% improvement in CTR (Click-Through Rate). Additionally, there was a substantial reduction in unfair competition occurrences, with over 150 unfair competitors eliminated, improving the efficiency of advertising campaigns and the brand's visibility.

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