Green by Missako aumenta impressões share
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Green by Missako is a children's fashion brand known for its high-quality, uniquely designed clothing and accessories. Focused on providing comfort and style for children, Green by Missako has been standing out in the market with collections that combine modern trends with a playful touch, winning the preference of parents and children.
Green by Missako faced significant challenges with unfair competition practices in the digital environment, particularly through brand bidding, unauthorized advertisements using the brand's keywords. These unfair ads were diverting traffic and compromising brand awareness and visibility online. The main goal was to drastically reduce these occurrences and eliminate aggressors who undermined the integrity of Green by Missako.
To resolve these issues, Increase worked in partnership with BrandMonitor to implement a continuous and rigorous monitoring system, which was able to identify and record all instances of unfair competition in advertisements. BrandMonitor monitored key brand terms, recording and analyzing each occurrence in detail. From the beginning of the partnership to date, the results have been significant: Green has achieved a 30% increase in impression share, a 41% growth in top impressions and a 53% increase in CTR (Click-Through Rate). Furthermore, there was a significant reduction in the occurrences of unfair competition, with the elimination of more than 150 unfair competitors, improving the efficiency of advertising campaigns and brand visibility.