Cases
Grupo Víssimo reduces CPC by 50%
Grupo Víssimo: Branddi and Elementar partnership reduces CPC by 50% and combats fraud for Evino and Grand Cru
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About the company
Grupo Víssimo, consisting of the brands Evino and Grand Cru, is one of the leading players in the Brazilian wine market. With a diversified and high-quality portfolio, the group is dedicated to providing unique experiences to its customers, always focusing on excellence and access to wines from around the world.
Challenge
With the growing popularity of the Evino and Grand Cru brands, the group faced significant challenges with brand bidding, where competitors were using the brand names to divert traffic and inflate advertising costs. Additionally, Evino was dealing with the threat of online fraud, where fraudulent websites using the brand’s name were compromising consumer security and damaging the company's reputation.
Implemented Solution
Branddi, in partnership with Elementar, implemented rigorous monitoring to identify and combat brand bidding and online fraud. Using advanced technology and a specialized team, their joint efforts successfully reduced 93% of brand bidding occurrences from the peak registered in June 2024. The approach included direct actions with unfair competitors, leading to the elimination of aggressors from advertising platforms, which resulted in a 57% increase in CTR for Grand Cru and a significant reduction in CPC—42% for Evino and 57% for Grand Cru. Additionally, Branddi detected and eliminated fraudulent domains associated with Evino, quickly capturing and taking them down, ensuring the protection of both consumers and the brand.
Elementar Agency
Elementar Digital is a digital marketing agency specialized in performance, managing millions in digital media annually. Focused on tangible and measurable results, the company offers various services such as search optimization, Google Shopping, programmatic media, remarketing, and app promotion. Integrating big data to support strategic decisions, Elementar also works in analytical branding for influencers and TV. An official partner of platforms like Google and Meta, Elementar combines technical expertise with a results-driven approach.
About the company
Grupo Víssimo, consisting of the brands Evino and Grand Cru, is one of the leading players in the Brazilian wine market. With a diversified and high-quality portfolio, the group is dedicated to providing unique experiences to its customers, always focusing on excellence and access to wines from around the world.
Challenge
With the growing popularity of the Evino and Grand Cru brands, the group faced significant challenges with brand bidding, where competitors were using the brand names to divert traffic and inflate advertising costs. Additionally, Evino was dealing with the threat of online fraud, where fraudulent websites using the brand’s name were compromising consumer security and damaging the company's reputation.
Implemented Solution
Branddi, in partnership with Elementar, implemented rigorous monitoring to identify and combat brand bidding and online fraud. Using advanced technology and a specialized team, their joint efforts successfully reduced 93% of brand bidding occurrences from the peak registered in June 2024. The approach included direct actions with unfair competitors, leading to the elimination of aggressors from advertising platforms, which resulted in a 57% increase in CTR for Grand Cru and a significant reduction in CPC—42% for Evino and 57% for Grand Cru. Additionally, Branddi detected and eliminated fraudulent domains associated with Evino, quickly capturing and taking them down, ensuring the protection of both consumers and the brand.
Elementar Agency
Elementar Digital is a digital marketing agency specialized in performance, managing millions in digital media annually. Focused on tangible and measurable results, the company offers various services such as search optimization, Google Shopping, programmatic media, remarketing, and app promotion. Integrating big data to support strategic decisions, Elementar also works in analytical branding for influencers and TV. An official partner of platforms like Google and Meta, Elementar combines technical expertise with a results-driven approach.
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