Cases
InstaCarro reduces its institutional CPC by 75%
Understand how the Branddi team helped InstaCarro reduce its institutional CPC by over 75%.
About the company
InstaCarro is an online platform that facilitates fast and secure transactions for used cars in Brazil, helping people who want to sell their cars at the best price and as quickly as possible. Through a simple and transparent process, InstaCarro connects sellers to a vast network of certified buyers, ensuring a fair and hassle-free transaction. Additionally, the platform offers free appraisals and detailed vehicle inspections, ensuring that customers receive fair and competitive offers, while buyers have the peace of mind to purchase cars with guaranteed quality.
The Challenge
Our main goal was to ensure the removal of companies that were bidding on the word "carro" broadly, as this directly impacted the CPC for the term "instacarro." This challenge arose due to the high competitiveness in the used car sales market, where generic keywords like "carro" are highly contested and significantly increase advertising costs. The presence of these companies in search results also diluted InstaCarro's brand visibility, making it harder to attract potential sellers and buyers.
Solution
Through good faith principles, we mediated over 100 agreements that made InstaCarro’s campaign incredibly efficient. This process involved careful negotiations and building collaborative relationships with other companies in the sector. Moreover, mediating these agreements resulted in a significant reduction in advertising costs while increasing the relevance of InstaCarro’s campaigns. In other words, the strategy not only optimized CPC but also increased the brand's presence in search results, improving ROI and solidifying InstaCarro as a leader in the used car market.
About the company
InstaCarro is an online platform that facilitates fast and secure transactions for used cars in Brazil, helping people who want to sell their cars at the best price and as quickly as possible. Through a simple and transparent process, InstaCarro connects sellers to a vast network of certified buyers, ensuring a fair and hassle-free transaction. Additionally, the platform offers free appraisals and detailed vehicle inspections, ensuring that customers receive fair and competitive offers, while buyers have the peace of mind to purchase cars with guaranteed quality.
The Challenge
Our main goal was to ensure the removal of companies that were bidding on the word "carro" broadly, as this directly impacted the CPC for the term "instacarro." This challenge arose due to the high competitiveness in the used car sales market, where generic keywords like "carro" are highly contested and significantly increase advertising costs. The presence of these companies in search results also diluted InstaCarro's brand visibility, making it harder to attract potential sellers and buyers.
Solution
Through good faith principles, we mediated over 100 agreements that made InstaCarro’s campaign incredibly efficient. This process involved careful negotiations and building collaborative relationships with other companies in the sector. Moreover, mediating these agreements resulted in a significant reduction in advertising costs while increasing the relevance of InstaCarro’s campaigns. In other words, the strategy not only optimized CPC but also increased the brand's presence in search results, improving ROI and solidifying InstaCarro as a leader in the used car market.
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