Cases
Karsten and Trussardi Eliminate Frauds
Karsten & Trussardi: Branddi Eliminates Frauds in Less Than 14 Hours Through Brand Protection
About the company
One of the largest manufacturers of bed, bath, table, and home decor fabrics in Brazil, Karsten is a leading company in its sector with over 140 years of history, superior quality, beauty, comfort, and innovation. Headquartered in Blumenau, Santa Catarina, the company employs more than 2,800 people and owns the Karsten and Trussardi brands. Its products are available in more than 7,000 points of sale across the country, in various channels. Additionally, it is one of the largest textile exporters in Brazil, present in approximately 23 countries. Focused on innovation, it has sophisticated manufacturing facilities, administrative operations, and machinery, with productivity and quality equivalent to the best global standards.
The Challenge
In today’s digital business landscape, brand protection against violations and fraud has become an increasing challenge for Brazil's top brands. With the rise of e-commerce and the widespread use of technology, it has become easier for malicious actors to copy and distribute fake ads and websites, using registered trademarks without authorization. These practices not only harm the reputation and results of the brands but also put consumers at risk. Additionally, the phenomenon of brand bidding, where competitors and unauthorized partners use registered brand terms to divert traffic and sales, has further complicated the situation. Another critical challenge was the regulation of partners to ensure compliance with brand usage policies, preventing the recurrence of violations. The challenge faced by Karsten & Trussardi was to develop and implement effective strategies to identify, combat, and prevent brand violations and fraud, ensuring the integrity of their brands while preserving consumer trust and safety.
Solution
To tackle these challenges, Branddi implemented constant monitoring of online activities related to the Karsten and Trussardi brands. Using advanced technology and a skilled team to combat fraud and brand bidding, Branddi was able to quickly identify any misuse of the brands. The proactive and customized approach adopted involved identifying and reporting fraud related to the brands, with experts acting directly on platforms to remove fraudulent content. This quick communication between teams and efficient action ensured robust protection against fraud. The results were impressive: 31 fake websites were eliminated in less than 14 hours, more than 65 fake ads and profiles were removed, and all occurrences identified and reported by Branddi were successfully eliminated.
About the company
One of the largest manufacturers of bed, bath, table, and home decor fabrics in Brazil, Karsten is a leading company in its sector with over 140 years of history, superior quality, beauty, comfort, and innovation. Headquartered in Blumenau, Santa Catarina, the company employs more than 2,800 people and owns the Karsten and Trussardi brands. Its products are available in more than 7,000 points of sale across the country, in various channels. Additionally, it is one of the largest textile exporters in Brazil, present in approximately 23 countries. Focused on innovation, it has sophisticated manufacturing facilities, administrative operations, and machinery, with productivity and quality equivalent to the best global standards.
The Challenge
In today’s digital business landscape, brand protection against violations and fraud has become an increasing challenge for Brazil's top brands. With the rise of e-commerce and the widespread use of technology, it has become easier for malicious actors to copy and distribute fake ads and websites, using registered trademarks without authorization. These practices not only harm the reputation and results of the brands but also put consumers at risk. Additionally, the phenomenon of brand bidding, where competitors and unauthorized partners use registered brand terms to divert traffic and sales, has further complicated the situation. Another critical challenge was the regulation of partners to ensure compliance with brand usage policies, preventing the recurrence of violations. The challenge faced by Karsten & Trussardi was to develop and implement effective strategies to identify, combat, and prevent brand violations and fraud, ensuring the integrity of their brands while preserving consumer trust and safety.
Solution
To tackle these challenges, Branddi implemented constant monitoring of online activities related to the Karsten and Trussardi brands. Using advanced technology and a skilled team to combat fraud and brand bidding, Branddi was able to quickly identify any misuse of the brands. The proactive and customized approach adopted involved identifying and reporting fraud related to the brands, with experts acting directly on platforms to remove fraudulent content. This quick communication between teams and efficient action ensured robust protection against fraud. The results were impressive: 31 fake websites were eliminated in less than 14 hours, more than 65 fake ads and profiles were removed, and all occurrences identified and reported by Branddi were successfully eliminated.
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