Cases

Labdata shields 78% from online competitors

Partnership eliminates competition and reduces CPC during seasonal period.

25%
de redução no CPC em relação a 2021
78%
dos concorrentes eliminados em 6 meses
33%
de redução CPC em 6 meses
As campanhas do Labdata já estavam sendo desenvolvidas pela apis3, que nos apresentou a Branddi identificando os benefícios que a solução traria para nós. Logo quando contratamos começamos a receber relatórios, as mediações começaram a acontecer e, mensalmente, fomos vendo os resultados dessa solução e o quanto a apis3 pode melhorar as configurações das campanhas enquanto a Branddi protegia nossa marca. Atualmente, essa parceria é essencial para nossa estratégia de marketing, para continuarmos com a nossa missão de levar ensino, pesquisa e consultoria de qualidade.

Prof. Dra. Alessandra de Ávila Montini

Diretora do Labdata FIA

About the company

‍Labdata is the Center of Excellence at FIA Business School, working in the areas of teaching, research, and consulting in information analysis using Big Data, Analytics, and AI techniques. Focused on courses related to analysis and innovation, Labdata is a pioneer in Brazil, with over 10 years of experience, more than 9,000 students, and over 85 graduating classes.

The Challenge

‍The partnership with Labdata began in September, and our main goal was to ensure brand protection in time for Black November, an event they hold annually, and also for the end and start of the year, a period when the demand for professional training increases. As a pioneer in the field, with directors who are key figures in Big Data, Analytics, and AI, Labdata experiences high demand during enrollment periods. Our goal was to protect the brand and ensure the effectiveness of campaigns and the work already done by the center's team.

Solution

‍The monitoring performed by our platform identified over 80 aggressors in the first few weeks of partnership. Our Brand Strategy team identified strategic touchpoints and began mediation and B2B agreement efforts. By November, we had already observed a 66% reduction in the number of original aggressors, and even with the entry of new domains buying Labdata’s terms, we maintained a 50% reduction in December.

About the company

‍Labdata is the Center of Excellence at FIA Business School, working in the areas of teaching, research, and consulting in information analysis using Big Data, Analytics, and AI techniques. Focused on courses related to analysis and innovation, Labdata is a pioneer in Brazil, with over 10 years of experience, more than 9,000 students, and over 85 graduating classes.

The Challenge

‍The partnership with Labdata began in September, and our main goal was to ensure brand protection in time for Black November, an event they hold annually, and also for the end and start of the year, a period when the demand for professional training increases. As a pioneer in the field, with directors who are key figures in Big Data, Analytics, and AI, Labdata experiences high demand during enrollment periods. Our goal was to protect the brand and ensure the effectiveness of campaigns and the work already done by the center's team.

Solution

‍The monitoring performed by our platform identified over 80 aggressors in the first few weeks of partnership. Our Brand Strategy team identified strategic touchpoints and began mediation and B2B agreement efforts. By November, we had already observed a 66% reduction in the number of original aggressors, and even with the entry of new domains buying Labdata’s terms, we maintained a 50% reduction in December.

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