Cases

Manusis4 reduces institutional CPC by 80%

Manusis4: Partnership with Branddi optimizes media costs and improves brand visibility.

80%
de redução no CPC
48%
de aumento no Impression Share
+680
concorrentes desleais eliminados
O trabalho da Branddi foi essencial para protegermos nossa marca e otimizarmos nossos investimentos publicitários. Com uma abordagem ágil e eficiente, conseguimos reduzir significativamente as práticas desleais, garantindo maior visibilidade e integridade para a Manusis4. A parceria nos permitiu focar em nosso crescimento sustentável e na melhoria contínua de nossos serviços.

Rodrigo Rotondo

CEO

About the company

Manusis4 is an innovative company specializing in asset maintenance management, offering an advanced and intuitive technological platform to optimize processes, reduce costs, and increase operational efficiency for businesses. Its main focus is to transform how organizations manage their assets, with an emphasis on predictive and preventive maintenance through an integrated and intelligent system.

Challenge

Manusis4 faced challenges with the practice of brand bidding, where competitors misused brand-associated keywords to create paid ads. This practice diverted qualified traffic and harmed the brand’s perception and visibility in the digital environment. Manusis4's main objective was to drastically reduce these cases of unfair competition and protect the integrity of its online presence.

Solution

Branddi was brought in to implement a continuous and rigorous monitoring strategy, utilizing advanced technologies to identify and record all occurrences of brand bidding. Branddi focused on monitoring the brand’s key terms, recording and analyzing the misleading ads in detail. The result of this action was an 80% reduction in cost per click (CPC), a 48% increase in impression share in the top position, and the elimination of more than 680 unfair competitors. These measures ensured Manusis4 maximum visibility and brand integrity, optimizing its advertising campaigns and consolidating its online presence.

About the company

Manusis4 is an innovative company specializing in asset maintenance management, offering an advanced and intuitive technological platform to optimize processes, reduce costs, and increase operational efficiency for businesses. Its main focus is to transform how organizations manage their assets, with an emphasis on predictive and preventive maintenance through an integrated and intelligent system.

Challenge

Manusis4 faced challenges with the practice of brand bidding, where competitors misused brand-associated keywords to create paid ads. This practice diverted qualified traffic and harmed the brand’s perception and visibility in the digital environment. Manusis4's main objective was to drastically reduce these cases of unfair competition and protect the integrity of its online presence.

Solution

Branddi was brought in to implement a continuous and rigorous monitoring strategy, utilizing advanced technologies to identify and record all occurrences of brand bidding. Branddi focused on monitoring the brand’s key terms, recording and analyzing the misleading ads in detail. The result of this action was an 80% reduction in cost per click (CPC), a 48% increase in impression share in the top position, and the elimination of more than 680 unfair competitors. These measures ensured Manusis4 maximum visibility and brand integrity, optimizing its advertising campaigns and consolidating its online presence.

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