Cases
Pichau reduces costs by 33% and combats fraud
Branddi optimizes branding and increases CTR for Pichau.
About the company
Pichau is one of the leading e-commerce companies for computer hardware and peripherals in Brazil. Founded with the goal of offering high-quality products at competitive prices, Pichau quickly established itself as a market leader in the technology sector. With a wide range of products that includes computers, components, accessories, and more, Pichau serves both end consumers and businesses, always focusing on innovation and excellence in customer service.
The Challenge
With the continuous growth of e-commerce and the increasing popularity of the hardware and peripherals sector, Pichau faced a growing challenge related to brand bidding, where unauthorized competitors and partners used Pichau's registered brand terms to divert traffic and sales. These practices not only harmed the company's results but also confused consumers, who could often end up purchasing products from dishonest competitors when searching for Pichau products. Additionally, Pichau had to deal with online frauds, such as fake websites and ads that harmed the brand's image and put consumers at risk. The challenge Pichau faced was to implement effective strategies to identify, combat, and prevent both brand bidding and fraud, ensuring the integrity of its brand and preserving consumer trust and safety.
Solution
To tackle this challenge, BrandMonitor implemented continuous monitoring of online activities related to the Pichau brand. Using advanced technology and a specialized team focused on combating brand bidding and fraud, BrandMonitor was able to quickly identify any misuse of the brand by competitors and fraudulent agents. The proactive and personalized approach involved identifying and reporting brand bidding and fraud occurrences, with experts acting directly to remove the violations. This fast communication between teams and efficient actions ensured robust protection against these practices. The results were impressive: there was an 80% reduction in brand bidding occurrences compared to the last peak. BrandMonitor also successfully notified and eliminated several aggressors, as evidenced by the successful removal of 71% of dishonest competitors to date. This work resulted in a 33% reduction in CPC (Cost Per Click) for Pichau and a 10.79% increase in CTR (Click-Through Rate).
About the company
Pichau is one of the leading e-commerce companies for computer hardware and peripherals in Brazil. Founded with the goal of offering high-quality products at competitive prices, Pichau quickly established itself as a market leader in the technology sector. With a wide range of products that includes computers, components, accessories, and more, Pichau serves both end consumers and businesses, always focusing on innovation and excellence in customer service.
The Challenge
With the continuous growth of e-commerce and the increasing popularity of the hardware and peripherals sector, Pichau faced a growing challenge related to brand bidding, where unauthorized competitors and partners used Pichau's registered brand terms to divert traffic and sales. These practices not only harmed the company's results but also confused consumers, who could often end up purchasing products from dishonest competitors when searching for Pichau products. Additionally, Pichau had to deal with online frauds, such as fake websites and ads that harmed the brand's image and put consumers at risk. The challenge Pichau faced was to implement effective strategies to identify, combat, and prevent both brand bidding and fraud, ensuring the integrity of its brand and preserving consumer trust and safety.
Solution
To tackle this challenge, BrandMonitor implemented continuous monitoring of online activities related to the Pichau brand. Using advanced technology and a specialized team focused on combating brand bidding and fraud, BrandMonitor was able to quickly identify any misuse of the brand by competitors and fraudulent agents. The proactive and personalized approach involved identifying and reporting brand bidding and fraud occurrences, with experts acting directly to remove the violations. This fast communication between teams and efficient actions ensured robust protection against these practices. The results were impressive: there was an 80% reduction in brand bidding occurrences compared to the last peak. BrandMonitor also successfully notified and eliminated several aggressors, as evidenced by the successful removal of 71% of dishonest competitors to date. This work resulted in a 33% reduction in CPC (Cost Per Click) for Pichau and a 10.79% increase in CTR (Click-Through Rate).
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