Cases
Branddi eliminates more than 300 brand threats
Branddi helps Polishop reduce fraudulent websites and optimize CPC


About the company
Polishop is a major Brazilian omnichannel retailer founded in 1999 by João Appolinário. It stands out in the market for its innovation and product diversification, boasting an extensive marketing network that includes physical stores, telemarketing, the internet, and its own TV channel, Polishop TV. Since its inception, the company adopted a multichannel approach, expanding internationally and reaching over 180 million Brazilians. With an aggressive marketing strategy, Polishop has achieved a prominent position in the Brazilian retail market, offering comprehensive and high-quality solutions, becoming a reference in technology and well-being. A story marked by entrepreneurship, innovation, and a continuous commitment to customer satisfaction.
Challenge
Polishop faced the challenge of combating unfair competition on the internet by eliminating fraudulent websites that clone the entire brand and website identity to create unrealistic promotions and engage in criminal activities. Additionally, brand bidding practices, where competitors bid on ads using the company’s name as a keyword, directing traffic to their own products or services when consumers searched for Polishop, were also a concern. Both practices threatened the safety of users and harmed the integrity of the brand. To overcome this challenge, Polishop partnered with Branddi, implementing proactive strategies to combat these practices, aiming to protect the brand’s integrity and preserve the trust and safety of its consumers.
Solution
By adopting Branddi’s solution, Polishop leveraged the dedicated Brand Strategy team to monitor and analyze online activities related to the Polishop brand. More than 420,000 instances of aggressors using the company’s name in online ads and fraudulent websites advertising non-existent promotions with Polishop’s brand were identified. Efforts to mitigate unfair practices led to the identification and removal of fraudulent sites within 48 hours. Furthermore, more than 340 brand aggressors who were improperly purchasing Polishop’s keywords were eliminated, resulting in a significant 35% reduction in Cost Per Click and an 18% increase in Click-Through Rate. This strengthened Polishop’s online presence, preserved brand integrity, and ensured a more consistent and secure experience for all consumers.
About the company
Polishop is a major Brazilian omnichannel retailer founded in 1999 by João Appolinário. It stands out in the market for its innovation and product diversification, boasting an extensive marketing network that includes physical stores, telemarketing, the internet, and its own TV channel, Polishop TV. Since its inception, the company adopted a multichannel approach, expanding internationally and reaching over 180 million Brazilians. With an aggressive marketing strategy, Polishop has achieved a prominent position in the Brazilian retail market, offering comprehensive and high-quality solutions, becoming a reference in technology and well-being. A story marked by entrepreneurship, innovation, and a continuous commitment to customer satisfaction.
Challenge
Polishop faced the challenge of combating unfair competition on the internet by eliminating fraudulent websites that clone the entire brand and website identity to create unrealistic promotions and engage in criminal activities. Additionally, brand bidding practices, where competitors bid on ads using the company’s name as a keyword, directing traffic to their own products or services when consumers searched for Polishop, were also a concern. Both practices threatened the safety of users and harmed the integrity of the brand. To overcome this challenge, Polishop partnered with Branddi, implementing proactive strategies to combat these practices, aiming to protect the brand’s integrity and preserve the trust and safety of its consumers.
Solution
By adopting Branddi’s solution, Polishop leveraged the dedicated Brand Strategy team to monitor and analyze online activities related to the Polishop brand. More than 420,000 instances of aggressors using the company’s name in online ads and fraudulent websites advertising non-existent promotions with Polishop’s brand were identified. Efforts to mitigate unfair practices led to the identification and removal of fraudulent sites within 48 hours. Furthermore, more than 340 brand aggressors who were improperly purchasing Polishop’s keywords were eliminated, resulting in a significant 35% reduction in Cost Per Click and an 18% increase in Click-Through Rate. This strengthened Polishop’s online presence, preserved brand integrity, and ensured a more consistent and secure experience for all consumers.
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