Cases

Branddi eliminates more than 300 brand threats

Branddi helps Polishop reduce fraudulent websites and optimize CPC

35%
de redução no CPC
18%
de aumento no CTR
48h
para a eliminação de sites fraudulentos
O cenário era de aumento de custo, queda de performance e afetamento direto ao nosso ROI. A parceria com a Branddi foi fundamental no momento que identificamos um volume muito elevado de concorrentes, que muitas vezes tinham um poderio de investimento maior que o nosso, não conseguiríamos incrementar nosso budget e não tínhamos suporte direto do Google para mitigar algumas práticas indevidas. Eles agiram de forma muito veloz, com um processo muito bem estruturado e conseguiram comprovar valor da solução através de um modelo de atribuição consistente.

Rafael Pilat

Head de Marketing

About the company

Polishop is a major Brazilian omnichannel retailer founded in 1999 by João Appolinário. It stands out in the market for its innovation and product diversification, boasting an extensive marketing network that includes physical stores, telemarketing, the internet, and its own TV channel, Polishop TV. Since its inception, the company adopted a multichannel approach, expanding internationally and reaching over 180 million Brazilians. With an aggressive marketing strategy, Polishop has achieved a prominent position in the Brazilian retail market, offering comprehensive and high-quality solutions, becoming a reference in technology and well-being. A story marked by entrepreneurship, innovation, and a continuous commitment to customer satisfaction.

Challenge

Polishop faced the challenge of combating unfair competition on the internet by eliminating fraudulent websites that clone the entire brand and website identity to create unrealistic promotions and engage in criminal activities. Additionally, brand bidding practices, where competitors bid on ads using the company’s name as a keyword, directing traffic to their own products or services when consumers searched for Polishop, were also a concern. Both practices threatened the safety of users and harmed the integrity of the brand. To overcome this challenge, Polishop partnered with Branddi, implementing proactive strategies to combat these practices, aiming to protect the brand’s integrity and preserve the trust and safety of its consumers.

Solution

By adopting Branddi’s solution, Polishop leveraged the dedicated Brand Strategy team to monitor and analyze online activities related to the Polishop brand. More than 420,000 instances of aggressors using the company’s name in online ads and fraudulent websites advertising non-existent promotions with Polishop’s brand were identified. Efforts to mitigate unfair practices led to the identification and removal of fraudulent sites within 48 hours. Furthermore, more than 340 brand aggressors who were improperly purchasing Polishop’s keywords were eliminated, resulting in a significant 35% reduction in Cost Per Click and an 18% increase in Click-Through Rate. This strengthened Polishop’s online presence, preserved brand integrity, and ensured a more consistent and secure experience for all consumers.

About the company

Polishop is a major Brazilian omnichannel retailer founded in 1999 by João Appolinário. It stands out in the market for its innovation and product diversification, boasting an extensive marketing network that includes physical stores, telemarketing, the internet, and its own TV channel, Polishop TV. Since its inception, the company adopted a multichannel approach, expanding internationally and reaching over 180 million Brazilians. With an aggressive marketing strategy, Polishop has achieved a prominent position in the Brazilian retail market, offering comprehensive and high-quality solutions, becoming a reference in technology and well-being. A story marked by entrepreneurship, innovation, and a continuous commitment to customer satisfaction.

Challenge

Polishop faced the challenge of combating unfair competition on the internet by eliminating fraudulent websites that clone the entire brand and website identity to create unrealistic promotions and engage in criminal activities. Additionally, brand bidding practices, where competitors bid on ads using the company’s name as a keyword, directing traffic to their own products or services when consumers searched for Polishop, were also a concern. Both practices threatened the safety of users and harmed the integrity of the brand. To overcome this challenge, Polishop partnered with Branddi, implementing proactive strategies to combat these practices, aiming to protect the brand’s integrity and preserve the trust and safety of its consumers.

Solution

By adopting Branddi’s solution, Polishop leveraged the dedicated Brand Strategy team to monitor and analyze online activities related to the Polishop brand. More than 420,000 instances of aggressors using the company’s name in online ads and fraudulent websites advertising non-existent promotions with Polishop’s brand were identified. Efforts to mitigate unfair practices led to the identification and removal of fraudulent sites within 48 hours. Furthermore, more than 340 brand aggressors who were improperly purchasing Polishop’s keywords were eliminated, resulting in a significant 35% reduction in Cost Per Click and an 18% increase in Click-Through Rate. This strengthened Polishop’s online presence, preserved brand integrity, and ensured a more consistent and secure experience for all consumers.

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