Cases
Privalia reduces CPC by 67%
Partnership with Branddi enabled greater efficiency in ad investments.
About the company
With 14 years in the market, Privalia is a leading fashion and lifestyle portal that connects consumers to the most desired brands in Brazil and around the world. With an intuitive and accessible platform, Privalia stands out for its daily updates for men, women, children, and home products. Furthermore, the company provides access to major brands at exclusive and unprecedented prices, offering a unique and affordable shopping experience for its customers. Lastly, it is important to mention that Privalia is committed to the quality and authenticity of the products offered, ensuring customer satisfaction and trust.
The Challenge
Privalia, offering over 1,500 brands per month and products from various segments, faced the challenge of dealing with a large number of digital aggressors who purchased exclusive brand terms and triggered ads, creating unfair competition and compromising the integrity of Privalia's advertising campaigns. To overcome these threats, communication speed and contact search were critical to ensuring brand protection and campaign effectiveness. Additionally, constant monitoring of the digital environment was essential to identify and neutralize new occurrences, keeping Privalia’s reputation intact.
Solution
The strategy developed in partnership with Privalia began with identifying the most frequent aggressors. Over time, we measured the term negativations, always maintaining close contact with the Apis3 team, the agency responsible for Privalia’s media campaigns. Both the brand and agency teams worked alongside Branddi throughout nearly a year of partnership. This collaboration resulted in a decrease in the cost per click (CPC) and the number of occurrences, ensuring a positive return on investment (ROI). The Brand Strategy team also mediated agreements and managed to eliminate 90% of the aggressors, ensuring brand protection and campaign efficiency. Additionally, the partnership allowed the creation of preventive strategies to avoid future issues, further strengthening Privalia's presence in its market!
About the company
With 14 years in the market, Privalia is a leading fashion and lifestyle portal that connects consumers to the most desired brands in Brazil and around the world. With an intuitive and accessible platform, Privalia stands out for its daily updates for men, women, children, and home products. Furthermore, the company provides access to major brands at exclusive and unprecedented prices, offering a unique and affordable shopping experience for its customers. Lastly, it is important to mention that Privalia is committed to the quality and authenticity of the products offered, ensuring customer satisfaction and trust.
The Challenge
Privalia, offering over 1,500 brands per month and products from various segments, faced the challenge of dealing with a large number of digital aggressors who purchased exclusive brand terms and triggered ads, creating unfair competition and compromising the integrity of Privalia's advertising campaigns. To overcome these threats, communication speed and contact search were critical to ensuring brand protection and campaign effectiveness. Additionally, constant monitoring of the digital environment was essential to identify and neutralize new occurrences, keeping Privalia’s reputation intact.
Solution
The strategy developed in partnership with Privalia began with identifying the most frequent aggressors. Over time, we measured the term negativations, always maintaining close contact with the Apis3 team, the agency responsible for Privalia’s media campaigns. Both the brand and agency teams worked alongside Branddi throughout nearly a year of partnership. This collaboration resulted in a decrease in the cost per click (CPC) and the number of occurrences, ensuring a positive return on investment (ROI). The Brand Strategy team also mediated agreements and managed to eliminate 90% of the aggressors, ensuring brand protection and campaign efficiency. Additionally, the partnership allowed the creation of preventive strategies to avoid future issues, further strengthening Privalia's presence in its market!
Pronto para blindar sua marca?
Não deixe seus clientes caírem nas garras de concorrentes, golpistas e aproveitadores.