Cases
StayCloud reduces CPC by 40% in 30 days
Branddi and Sourei reduce CPC costs by 40% for StayCloud in less than a month.
About the company
StayCloud is an innovative cloud hosting platform that offers scalable and secure solutions for businesses of various sizes and industries. With a focus on high performance and cost efficiency, StayCloud serves clients ranging from small startups to large corporations, providing cloud services with high availability and security.
Challenge
StayCloud had been facing a significant increase in the costs of its digital marketing campaigns, particularly in cost-per-click (CPC), due to the presence of digital aggressors inflating the values by competing for the brand's keywords. The direct impact was an increase in advertising investment and a decrease in the efficiency of the campaigns.
Implemented Solution
Branddi began monitoring and combating brand aggressors, implementing strategic actions in partnership with Sourei to remove competitors that were inflating the campaign costs. In less than 30 days, the solution led to the elimination of these aggressors and optimization of CPC values, using advanced monitoring technologies and brand bidding strategies.
About the Partner Agency:
Sourei is an agency specialized in digital strategies, brand development, and creative campaigns that enhance company results. With a portfolio covering several prominent brands, Sourei has stood out for its innovative approach and personalized solutions.
About the company
StayCloud is an innovative cloud hosting platform that offers scalable and secure solutions for businesses of various sizes and industries. With a focus on high performance and cost efficiency, StayCloud serves clients ranging from small startups to large corporations, providing cloud services with high availability and security.
Challenge
StayCloud had been facing a significant increase in the costs of its digital marketing campaigns, particularly in cost-per-click (CPC), due to the presence of digital aggressors inflating the values by competing for the brand's keywords. The direct impact was an increase in advertising investment and a decrease in the efficiency of the campaigns.
Implemented Solution
Branddi began monitoring and combating brand aggressors, implementing strategic actions in partnership with Sourei to remove competitors that were inflating the campaign costs. In less than 30 days, the solution led to the elimination of these aggressors and optimization of CPC values, using advanced monitoring technologies and brand bidding strategies.
About the Partner Agency:
Sourei is an agency specialized in digital strategies, brand development, and creative campaigns that enhance company results. With a portfolio covering several prominent brands, Sourei has stood out for its innovative approach and personalized solutions.
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