Tiflux reduz CPC em 55% e elimina concorrência
Tiflux is a prominent company in the development of software solutions for business management in Brazil. Offering innovative products and personalized services, Tiflux serves a wide range of customers, from small startups to large corporations, always focused on continuous improvement and excellence in customer service.
With the accelerated growth of the technology sector and intensifying competition, Tiflux faced a critical challenge: the increase in brand bidding practices. Competitors and disloyal people were using Tiflux brand terms in their digital marketing campaigns to divert traffic and sales, negatively impacting results and confusing consumers. The challenge was clear: implement effective strategies to identify and combat these practices, preserving the integrity of the brand and consumer safety.
To address this challenge, BrandMonitor began intensive monitoring of online activities related to the Tiflux brand. Using advanced technologies and a team specialized in brand protection, BrandMonitor was able to quickly identify and act against brand misuse. The strategy involved direct action against aggressors to protect the brand. This proactive approach resulted in an elimination of 86% of reported unfair competitors. As a result, Tiflux's CPC (Cost Per Click) was reduced by 55%, demonstrating a clear improvement in the efficiency of digital campaigns.