Cases

Tiflux reduces CPC by 55%

Partnership with Branddi optimizes costs and protects the brand.

55%
of reduction in the CPC
80%
Of reducing brand bidding
86%
Successful in eliminating competitors
Tiflux
The partnership with Branddi was a game-changer for our digital marketing strategy. The rapid identification and elimination of unfair competitors allowed not only a significant reduction in our costs, but also an increase in the visibility and trust of our brand in the market. The BrandMonitor team is extremely professional, dedicated and strategic, supporting us from the start with detailed analyses and decisive actions.

Nayara Gonzales

Marketing Leader

About the company

Tiflux is a leading company in the development of software solutions for business management in Brazil. Offering innovative products and personalized services, Tiflux serves a wide range of clients, from small startups to large corporations, always focusing on continuous improvement and excellence in customer service.

The challenge

With the rapid growth of the technology sector and increased competition, Tiflux faced a critical challenge: the rise of brand bidding practices. Competitors and unscrupulous actors were using Tiflux's brand terms in their digital marketing campaigns to divert traffic and sales, negatively impacting results and confusing consumers. The challenge was clear: implement effective strategies to identify and combat these practices while preserving brand integrity and consumer security.

The solution

To tackle this challenge, BrandMonitor began intensive monitoring of online activities related to the Tiflux brand. Using advanced technologies and a specialized brand protection team, BrandMonitor was able to quickly identify and take action against the misuse of the brand. The strategy involved direct action against aggressors to protect the brand. This proactive approach led to an 86% elimination of the notified unfair competitors. As a result, Tiflux's CPC (Cost Per Click) was reduced by 55%, demonstrating a clear improvement in the efficiency of digital campaigns.

About the company

Tiflux is a leading company in the development of software solutions for business management in Brazil. Offering innovative products and personalized services, Tiflux serves a wide range of clients, from small startups to large corporations, always focusing on continuous improvement and excellence in customer service.

The challenge

With the rapid growth of the technology sector and increased competition, Tiflux faced a critical challenge: the rise of brand bidding practices. Competitors and unscrupulous actors were using Tiflux's brand terms in their digital marketing campaigns to divert traffic and sales, negatively impacting results and confusing consumers. The challenge was clear: implement effective strategies to identify and combat these practices while preserving brand integrity and consumer security.

The solution

To tackle this challenge, BrandMonitor began intensive monitoring of online activities related to the Tiflux brand. Using advanced technologies and a specialized brand protection team, BrandMonitor was able to quickly identify and take action against the misuse of the brand. The strategy involved direct action against aggressors to protect the brand. This proactive approach led to an 86% elimination of the notified unfair competitors. As a result, Tiflux's CPC (Cost Per Click) was reduced by 55%, demonstrating a clear improvement in the efficiency of digital campaigns.

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