Cases

TOPInvest saved over 70% of its budget

Monitoring detects and quickly removes fraudulent profile.

+3mil
clients interacting with a fake profile
3
Days to overturn the threat
TopInvest
As we are Branddi clients and we already have incredible results with the Brand Bidding solution, we tried the new tool, but we didn't imagine that we would find a result so quickly. Our position as a reference in the area of financial education makes scammers offer miraculous results and protecting our client from these cases is also our mission. In this case, the fraudster was eliminated in less than 3 days, something that we would not be able to achieve without Branddi's technology or team. For us, it was essential to rely on them to monitor, identify, map evidence and report the profile to the social network, which resulted in the definitive removal of the fake account.

Felipe Gubert

Chief Operating Officer TopInvest

About the company

TopInvest is a Financial EdTech that is part of the Primo Group, the largest financial education ecosystem in Brazil. Founded in 2011, its accelerated growth has solidified its position as a reference in preparatory courses for financial certifications. Its commitment to training professionals of excellence and its comprehensive educational resources make the company a natural choice for those looking to stand out in the sector.

The Challenge

With a strong digital presence and a history tied to the growth of networks, the challenge was to monitor TopInvest across major platforms and perform a brand diagnosis on each social network. However, on the first day of monitoring, a profile with more than 1,900 followers, interactions with nearly 3,000 customer profiles, and posts over several months was identified.

Solution

The Branddi team reported the profile to the TopInvest team, while gathering all evidence and data to provide as much information as possible to the brand. We investigated the action, collected evidence on the scam method applied, and began the action plan to eliminate the profile. In less than 3 days, the profile was taken down, and the fraud was stopped.

About the company

TopInvest is a Financial EdTech that is part of the Primo Group, the largest financial education ecosystem in Brazil. Founded in 2011, its accelerated growth has solidified its position as a reference in preparatory courses for financial certifications. Its commitment to training professionals of excellence and its comprehensive educational resources make the company a natural choice for those looking to stand out in the sector.

The Challenge

With a strong digital presence and a history tied to the growth of networks, the challenge was to monitor TopInvest across major platforms and perform a brand diagnosis on each social network. However, on the first day of monitoring, a profile with more than 1,900 followers, interactions with nearly 3,000 customer profiles, and posts over several months was identified.

Solution

The Branddi team reported the profile to the TopInvest team, while gathering all evidence and data to provide as much information as possible to the brand. We investigated the action, collected evidence on the scam method applied, and began the action plan to eliminate the profile. In less than 3 days, the profile was taken down, and the fraud was stopped.

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