Cases

Westwing reduces CPC by 76%

Partnership between Branddi and Elementar eliminates 91% of brand bidding and reduces Westwing's CPC by 76%

76%
diminuição no CPC
91%
redução das ocorrências de brand bidding
We were able to work more efficiently on Westwing's marketing strategies, and the partnership with Branddi transformed our approach, allowing us to protect the integrity of our brand and optimize our advertising costs. The significant reduction of active aggressors not only decreased our costs but also improved the efficiency of our campaigns. The teams from Branddi and Elementar were extremely proactive and effective in their actions, ensuring that our online presence was safe and reliable.

Samantha Araújo

Head of Growth Marketing

About the company

Westwing is a leading e-commerce company specializing in home décor and interior design, offering an exclusive selection of high-quality products. With a focus on inspiration and innovation, Westwing aims to transform homes into unique spaces that reflect style and personality.

Challenge

With its prominent position in the market, Westwing faced significant challenges related to brand bidding. Competitors were using the brand's name to divert traffic and inflate advertising costs, negatively impacting visibility and campaign performance. Additionally, the presence of these ads posed a threat to the brand's reputation by confusing consumers and diverting potential customers.

Solution

To tackle this challenge, Branddi, in partnership with Elementar, implemented a comprehensive monitoring system for brand bidding activities associated with Westwing. Using advanced technology, a specialized team, and the internal strength of the Westwing team, they were able to quickly identify aggressors and take action to eliminate the misuse of the brand name. Actions against infringers led to a 91% reduction in brand bidding occurrences. This approach not only reduced the number of active aggressors but also resulted in a 76% decrease in CPC for brand-related keywords, reflecting an improvement in advertising campaign effectiveness.

About the company

Westwing is a leading e-commerce company specializing in home décor and interior design, offering an exclusive selection of high-quality products. With a focus on inspiration and innovation, Westwing aims to transform homes into unique spaces that reflect style and personality.

Challenge

With its prominent position in the market, Westwing faced significant challenges related to brand bidding. Competitors were using the brand's name to divert traffic and inflate advertising costs, negatively impacting visibility and campaign performance. Additionally, the presence of these ads posed a threat to the brand's reputation by confusing consumers and diverting potential customers.

Solution

To tackle this challenge, Branddi, in partnership with Elementar, implemented a comprehensive monitoring system for brand bidding activities associated with Westwing. Using advanced technology, a specialized team, and the internal strength of the Westwing team, they were able to quickly identify aggressors and take action to eliminate the misuse of the brand name. Actions against infringers led to a 91% reduction in brand bidding occurrences. This approach not only reduced the number of active aggressors but also resulted in a 76% decrease in CPC for brand-related keywords, reflecting an improvement in advertising campaign effectiveness.

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