Westwing reduz 76% do CPC com proteção de marca
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Westwing is a leading interior design and decor e-commerce company, offering an exclusive selection of high-quality products. With a focus on inspiration and innovation, Westwing aims to transform homes into unique spaces, reflecting style and personality.
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With its prominent position in the market, Westwing faced significant challenges related to brand bidding. Competitors were using the brand name to divert traffic and inflate advertising costs, negatively affecting campaign visibility and performance. Furthermore, the presence of these advertisements threatened the brand's reputation, confusing consumers and diverting potential customers.
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To face this challenge, Branddi in partnership with Elementar implemented complete monitoring of brand bidding activities associated with Westwing. Using advanced technology and a specialized team, in addition to the strength of WestWing's internal team, the teams were able to quickly identify attackers and take action to eliminate misuse of the brand name. Actions against violators resulted in a 91% reduction in brand bidding incidents. This approach not only reduced the number of active bullies, but also led to a 76% decrease in CPC for branded keywords, reflecting an increase in the effectiveness of advertising campaigns.
Discover:
Westwing is a leading interior design and decor e-commerce company, offering an exclusive selection of high-quality products. With a focus on inspiration and innovation, Westwing aims to transform homes into unique spaces, reflecting style and personality.
Challenge:
With its prominent position in the market, Westwing faced significant challenges related to brand bidding. Competitors were using the brand name to divert traffic and inflate advertising costs, negatively affecting campaign visibility and performance. Furthermore, the presence of these advertisements threatened the brand's reputation, confusing consumers and diverting potential customers.
Solution:
To face this challenge, Branddi in partnership with Elementar implemented complete monitoring of brand bidding activities associated with Westwing. Using advanced technology and a specialized team, in addition to the strength of WestWing's internal team, the teams were able to quickly identify attackers and take action to eliminate misuse of the brand name. Actions against violators resulted in a 91% reduction in brand bidding incidents. This approach not only reduced the number of active bullies, but also led to a 76% decrease in CPC for branded keywords, reflecting an increase in the effectiveness of advertising campaigns.