Cases

Zenvia reduces CPC by 57% with Brand Protection

Zenvia and Branddi partnership reduces CPC by 57% and increases CTR.

57%
Redução no CPC de termos institucionais.
6%
Aumento do CTR
90%
Dos concorrentes eliminados
The partnership with Branddi was vital in boosting our results and reducing our costs, giving us room to expand our strategies. We achieved better performance in our campaigns, protected our brand in a competitive market, and continue to grow and strengthen our online presence more and more.

Rossana Pikussa

Performance Marketing Coordinator

About the company

‍Zenvia is a leading company in the technology sector, specializing in unified and multichannel solutions to improve communication between businesses and their customers. With the goal of creating personalized and seamless experiences, Zenvia enables companies to manage all interactions throughout the customer journey, from attraction to support and customer success. Founded with the mission to transform business communication, Zenvia combines technological innovation with a humanized approach, focused on efficiency and optimizing communication processes.

Challenge

‍Zenvia faced the challenge of Brand Bidding, a practice where unfair competitors used the brand's name in paid ad campaigns. This resulted in a significant increase in cost per click (CPC) and a decrease in click-through rate (CTR), negatively impacting the visibility and performance of the company's marketing campaigns. Moreover, the diversion of qualified traffic harmed the experience of consumers searching for the Zenvia brand, driving up advertising costs and reducing the effectiveness of campaigns.

Solution Implemented

‍Branddi implemented a comprehensive strategy to tackle the Brand Bidding issue. Using continuous monitoring and advanced detection tools, Branddi was able to identify and act quickly against competitors who were misusing Zenvia's name. After notifying 90% of these competitors, unauthorized ads were eliminated, reducing CPC costs by 57% and increasing the CTR by 6%. Additionally, Branddi conducted competitive analyses to adjust marketing strategies, ensuring the integrity of the Zenvia brand and efficiently reallocating resources.

About the company

‍Zenvia is a leading company in the technology sector, specializing in unified and multichannel solutions to improve communication between businesses and their customers. With the goal of creating personalized and seamless experiences, Zenvia enables companies to manage all interactions throughout the customer journey, from attraction to support and customer success. Founded with the mission to transform business communication, Zenvia combines technological innovation with a humanized approach, focused on efficiency and optimizing communication processes.

Challenge

‍Zenvia faced the challenge of Brand Bidding, a practice where unfair competitors used the brand's name in paid ad campaigns. This resulted in a significant increase in cost per click (CPC) and a decrease in click-through rate (CTR), negatively impacting the visibility and performance of the company's marketing campaigns. Moreover, the diversion of qualified traffic harmed the experience of consumers searching for the Zenvia brand, driving up advertising costs and reducing the effectiveness of campaigns.

Solution Implemented

‍Branddi implemented a comprehensive strategy to tackle the Brand Bidding issue. Using continuous monitoring and advanced detection tools, Branddi was able to identify and act quickly against competitors who were misusing Zenvia's name. After notifying 90% of these competitors, unauthorized ads were eliminated, reducing CPC costs by 57% and increasing the CTR by 6%. Additionally, Branddi conducted competitive analyses to adjust marketing strategies, ensuring the integrity of the Zenvia brand and efficiently reallocating resources.

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